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Posted by Clement Teo on April 4, 2014
When Clippy, Microsoft’s paper-clip assistant, disappeared in 1998, it was hardly missed; it was both annoying and offered little value to users. Zip forward 16 years: Microsoft has just introduced Cortana, a new personal digital assistant that the firm will launch on Windows Phone in the coming months. Powered by Bing, and about two years in the making, Cortana will be important if Microsoft gets it right. Here’s why it’s an exciting development:
A digital concierge will no longer just be a fancy app that reads out road directions in automobiles; when used strategically in highly contextual mobile enterprise environments, it will improve the customer experience. Do you agree?