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Posted by Clement Teo on February 15, 2013
In business, it’s very rarely just about what you know, but also who knows you, that determines success or failure.
At their global analyst summit last week, Parallels’ CEO, Birger Steen, welcomed Cisco and IBM as new global systems integrator partners, joining the likes of Microsoft and Symantec. In fact, Cisco has even taken a small equity stake in the company, meaning they will jointly go to market to deliver cloud services. Parallels and Cisco also agreed to expand joint development, marketing, and industry initiatives. While there was no similar equity investment as part of the IBM deal, both companies will jointly engage with large telcos and service providers to offer an integrated IBM/Parallels solution.
Here are some other key takeaways from the event:
What It Means
Securing both Cisco and IBM as partners has helped boost Parallels’ credibility as a cloud delivery platform, for both SMBs and larger enterprises. With new product enhancements, like APS 2.0and Parallels Cloud Storage, announced last week, it has also addressed key customer pain points, such as the lack of an application-aware platform, the lack of a single sign-on portal, and the lack of a storage solution for its Virtuzzo container users.
However, as I pointed out, sometimes it is “who knows you” that shapes success or failure, and Parallels should aggressively push the benefits of its newly formed alliances to Asia Pacific soon.