From The HP Archives: Lessons Learned On Market Entry

Jennifer Belissent, Ph.D.

International orders grew 34% for HP . . . not this year but actually back in 1964 when non-US orders accounted for 23 percent of HP’s revenues.  While the growth of non-US tech revenues is in the news today, HP’s international orders first exceeded domestic orders not recently but as far back as 1975.

In my research on market entry and market opportunity assessment (MOA), I recently spoke to strategists at HP about how they evaluate markets.  As I was leaving the building, I stopped in to the HP museum and spent some time with the HP archivist.   The highlights of the visit include seeing the first HP device built in the now famous Palo Alto garage and a calculator that brought back memories of my father in his overstuffed chair “figuring out how to pay for college.”  I was not only impressed by the history embodied in that room but also with the value that HP places on recording and memorializing its “life” as an organization.  Not to sound too sappy but it really brings the company and the industry to life.

I’ve spent the last few weeks reading through some documents on the history of HP’s entry into international markets.  There are valuable lessons to be gleaned from their experiences.   I’ve written about many of those lessons in reports and blog posts but thought I'd draw out a few of them here.

Read more

Starbucks' Stephen Gillett Weighs In On The Changing Role Of The CIO

Sharyn Leaver

Forrester’s IT Forum 2010 is right around the corner, and much of Forrester’s research community is gearing up for a great event. Having spent a considerable amount of time working on the content, I’m really pleased with how the industry keynotes are taking shape. If the growing attendance figures are any indication, our theme of “making the business technology (BT) transformation a reality” seems to be resonating with CIOs.  I think Forum attendees are going to enjoy the real-world examples provided by keynoters such as Stephen Gillett, SVP, CIO, and GM of Digital Ventures at Starbucks.

Stephen is one of the rising young stars in the IT industry, helping transform Starbucks’ digital business. At IT Forum, he will be talking about how to elevate the role of the traditional CIO to that of a digital business leader. We thought we’d give you all a chance to pose a question of Stephen about the changing role of the CIO. Please leave your questions for Stephen in the comments section, email them to us, or tweet them to us @Forrester. We’ll choose the best of those questions, ask Stephen, and post his answers here during the week of May 17.

Einstein And Social Media

Nigel Fenwick

Albert EinsteinEven though there's plenty of evidence showing the positive impact many companies are getting from leveraging a social media strategy, there are still companies rigidly refusing to develop a social media strategy. This reminds me of the early days of the Internet: there were those companies looking to embrace the Internet and develop a new kind of "e-business," and the rest, steadfastly refusing to believe the Internet would transform their business. Even as Amazon defined a new online shopping channel in retail it was amazing to see how many large retailers were slow to establish an online presence.

Back in 2000 I wrote a report urging online retailers to embrace “community” as one of three core elements of their customer strategy. Companies such as REI, which already had an online community in 2000, have learned from their experience and are surging ahead into new social media.

Read more

Not Many Palms In Emerging Markets

Jennifer Belissent, Ph.D.

Michele Pelino’s recent blog, “HP’s Acquisition Of Palm Is Not A Match Made In Heaven,” concludes as the title suggests that the success of the acquisition remains a wait-and-see proposition and it, in fact, may not pay off.  As Michele notes,

Forrester’s survey of over 1,000 IT decision makers in North American and European enterprises, only 12% of firms officially support or manage Palm devices. In comparison, 70% of enterprises support BlackBerry smartphones, and 29% support Apple iPhones. Android devices, the newest entrants in the mobile OS wars, have strong momentum and are officially supported by 13% of firms.

Well, that got me wondering how Palm had fared in emerging markets.  We know that device preferences are different globally.  So, I thought, maybe there are some Palm fans outside of North America and Europe.  I checked Forrester’s Global Technology Adoption data from last summer (new survey expected back from the field very soon) in which we surveyed 1,412 IT executives and technology decision-makers across 15 countries.  Here is what I found out about PalmOS support across enterprises in a few of the countries:

Read more

Software License Revenues Roar Back In Q1 2010 -- And Why Licensed Software Will Co-Exist With SaaS Beyond 2010

Andrew Bartels

TECH DEVELOPMENTS:  With SAP's release of its Q1 2010 earnings, it is clear that those who saw an irresistible shift from licensed software to software-as-a-service (SaaS) are a bit premature in their obituaries for the licensed software model.  SAP's license revenues increased by 11% in euros, and by 18% when its euro revenues are converted into dollars at the average exchange rates in Q1 2010 and Q1 2009.  Oracle's license revenues for its fiscal quarter ending February 2010 rose by 13% in US dollars (and 7% in euros).  Among other vendors, Lawson reported a 28% increase in its license revenues (in dollars), and Epicor reported 23%. 

These growth rates partly reflect how badly licensed software (which is treated as capital investment) got hit in the general cutbacks in business corporate investment in 2009, as panicked companies scrambled to conserve cash and avoid having to borrow from shut-down financial markets.  However, I think there's more to the recovery than rebound from depressed levels a year ago.

Forrester's surveys of companies about why they don't like software-as-a-service consistently turn up five reasons: 1) inability to customize; 2) difficulty in integration to other systems; 3) security of data and information; 4) worries about pricing models that put clients on a constantly rising escalator; and 5) lack of SaaS products.  SaaS vendors are addressing all of these, and there is no question that these barriers are eroding.  But they still persist, and mean that the license software model has a high degree of persistence in software categories like core ERP systems (integration and security of core data), industry-focused applications (need for customization), eProcurement products (integration to ERP systems), and contract life cycle management products (security of contract data).  

Read more

What CIOs Should Know/Do About HP's Acquisition Of Palm

Tim Sheedy

HP's acquisition of Palm is all over the twitterverse at the moment. And everyone has an opinion on it, and what it means (which brings to mind one of my favorite movie quotes). There are precious few facts around at present - and only time will tell exactly how the acquisition will pan out. Either way, CIOs should know the following facts about HP and the acquisition of Palm:

Read more

RIM's Mobile Collaboration Platform Gets A Big Boost

Ted Schadler

I stopped down to RIM's WES (5,000 enterprise mobile pros, ISVs, and carriers) conference in Orlando yesterday. The company's been taking heat lately from Wall Street analysts who seem more interested in watching iPhones rise than tracking BlackBerry units shipped. What you as an information & knowledge management professional should care about is if RIM will be a strong partner in the future. At the conference, I saw six things that give me great confidence that RIM is future-proofing companies' investments in the BlackBerry platform:

  1. BES Express is basic BES for $0. And it's good enough for most employees in most industries. RIM says it's taking off, with 55,000 downloads of the server software since March. And according to RIM, it's designed to scale out to enterprise levels.
  2. BlackBerry 6 is the OS that you've been waiting for. While the mobile world was going WebKit browser, RIM was still Java-only. They've fixed that in the next version of the operating system, due out in Q3 2010. See the video clip for a sneak peak: http://www.youtube.com/watch?v=DlO8KMv7Bx4. It has a much better browser, better touchscreen features, and a cleaner interface. And with RIM's participation in Adobe's open screens initiative, I expect to see Flash support as well, something iPhone doesn't have.
  3. The Pearl 3G and a new Bold prove that RIM understands fashion and usability. Frankly, these devices are gorgeous. I've always loved the Pearl, but I got tired of the Edge network. With the Pearl 3G, and its optical track pad, 3G, Wi-Fi, better screen, it's a beauty with brains. And it fits into my pocket in a way that the iPhone just doesn't.
  4. RIM's carrier-focus means it will get the attention that you need in every market. 175 carriers. Enough said.
Read more

Should You Pilot Enterprise Communities? Three Tips for Success

Nigel Fenwick

In a recent blog post called "Drop The Pilot," Andrew McAfee argues that most "Enterprise 2.0" pilots are unintentionally set up to fail. This is in part because such enterprise communities depend upon broad employee acceptance in order to be effective. This doesn't mean that collaboration platforms are only effective in organizations with tens of thousands of employees, but it certainly helps. And the challenge with pilots is that they are frequently focused on a subset of the organization -- these pilots never really have the chance to fully realize their potential. Perhaps the best pilots are those that are not limited in scale but limited in time -- they determine adoption rates over time and use the pilot to figure out how to make the final rollout more successful.

In his blog post McAfee goes on to suggest six steps toward effective deployment which gel nicely with the key lessons learned from the United Business Media (UBM) case study published recently. McAfee suggests you should:

Read more

Where in the world?

Jennifer Belissent, Ph.D.

Calling all tech industry marketing and strategy professionals!  We need some help with our current research on market opportunity assessement. 

"Where in the world are you?  And, how'd you get there?"

Strategists in the tech industry face a continuous stream of critical decisions in today’s complex global market. One of those is “where in the world?”  One the one hand, globalization expands the options available, making it “easier” to enter new markets.  However, those decisions aren’t always themselves easy.  To better understand how strategists are undertaking the tasks of identifying, evaluating and prioritizing technology market opportunities in new geographies, we have launched a short survey.  The survey questions include background on market presence and intended entry, data sources and factors that influence these decisions, stakeholders' involvement, and the process itself. This is where we need your help. If you are part of a team or team leader for strategic planning in global markets, we’re interested in your input.  The data gathered will be used for an upcoming report – Where in the World? Tech vendor strategists weigh opportunities (and risks) of expansion (working title). The report will also use public data and research interviews (where we'd also like your help).

Click here to take the survey

The survey should take no more than 15 minutes and participants who complete the survey will receive a complimentary copy of the completed report. Terms and conditions (the fine print): As always, we keep your individual responses confidential. 

Read more

IBM's Q1 2010 Results In Align With Our Expectations -- A Bellwether for Other Vendor Results To Come

Andrew Bartels

TECH DEVELOPMENTS: Like half a dozen Forrester colleagues, I have been stuck in London since last week due to the Icelandic volcano's disruption of air travel.  So, this allows me a UK perspective on IBM's results for Q1 2010.   These turned out to be very much what I expected (see "US And Global IT Market Outlook: Q1 2010 -- The Tech Market Recovery Has Begun").  I thought IBM's revenues would grow by mid-single digits; in fact, they grew by 5%.  I expected its software revenue growth to be in low double-digits; its hardware revenues to be around 3%-5%; its outsourcing revenues up about the same; and its consulting and SI revenues down by 5% to 10%.  Again, actual results came in pretty close: software revenues were up 10.6%; systems and technology revenues up 4.9%; outsourcing (GTS outsourcing) up 6%; and IT consulting and systems integration services (Integrated Technology Services and Global Businesses Services) flat with the year before. 

Based on the results we have seen so far from IBM, Oracle (quarter ending February 28), Accenture (quarter ending February 28), and Atos Origin, here's what I think we will see for vendors for the rest of the quarter:

  • Software will be strong, up 10% or more growth in US dollar revenues for most vendors.  Microsoft will do better than this, thanks to strong sales from Windows 7.
  • Hardware will also be strong, with PC vendors posting 15% growth and server/storage vendors coming in around 5% to 8%. 
  • IT consulting and systems integrations servies will still be down, lagging the upturn in software investment.
Read more