The Secret Of Successful Social Communities: 4 Social Needs

Nigel Fenwick

Ever since I first started working with online social communities I've been thinking about just what it is that makes some communities successful while others fizzle and die. In particular I'm curious why collaboration communities seem to be so hard to make work.

Of course we have plenty of research into the strategies and tactics involved in setting up and running a successful social community, and we continue to publish new research and insights each month. But what do we know about the real reasons why individuals take the time to participate in these communities? What motivates them? And if we can understand what motivates them, is there a connection to figuring out why some communities are more successful than others?

While doing recent research on social computing initiatives I got to thinking on this problem again. Recently I made the connection to Abraham Maslow's work on the hierarchy of needs

Maslow suggested all people are motivated by a desire to fulfill basic human needs in an ascending hierarchy. He also suggested that unless the lower-order needs are fulfilled, the higher-order needs are not motivators of behavior.

The primary needs Maslow identified fall into five groups:

  • Physiological: breathing, food, water, sex, sleep, homeostasis, excretion
  • Safety: security of: body, employment, resources, morality, the family, health, property.
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Forrester's New Blog Network is LIVE

Peter Burris

Cliff Condon, the Forrester VP in charge of research processes, just pulled the trigger on Forrester's new blogging network. I'm very excited about the new platform, for it provides a rock solid foundation for enhancing Forrester's research and service engagement. Let us know what you think!

And while you're thinking, here's what Cliff has to say. 

Forrester's Cliff CondonHey everyone.  Here it is – Forrester’s new blog network. We made some changes to improve the experience for readers and to encourage more analysts to blog. Feel free to poke around and let me know what you think.

There are a few things I’d like to point out to you:
 

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Social BPM and Case Management

Craig Le Clair

BPM has always provided fertile ground for new ideas but often results in confusing business process and application professionals. Recently Dynamic Case Management and Social BPM are being spoken of as important directions for BPM. But how do they relate to one another? And since social media is an important part of both, what value does social really add to process improvement and Line of Business professionals if any? No doubt social improves collaboration in process design, and more important is the ability -with analytics to add a new form of input to process improvement -input that may go directly to the CEO. This is part of the BPM advantage but the area of Case Management may have more dramatic value as you collaborate during a critical incident like an adverse drug reaction, or create a stronger community to deliver a more personalized service event -or to gather "voice of the customer" data to improve case handling. But in both BPM and Case -social is an enabler and takes a seat along side important advancements such as analytics, convergence of BPM and ECM, and a stronger domain focus.

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Cisco's IME: Step One In Bringing B2B Voice & Video Into The Internet Era

Ted Schadler

You can use Internet protocols to make phone calls inside your own network. And you don't have to pay for the minutes. But you can't do the same thing with a business partner. Instead, you have to pay a carrier like BT or AT&T to carry the phone call over the public switched telephone network (PSTN).

 

(PSTN is an analog network born in 1878 when Bell opened a switching office in New Haven, CT. It's done us proud, but it's time to move to a digital network.)

 

It's even worse for video conferencing. If you want to have a video conference internally, you can use your IP network to do it. But if you want to do a video conference with a business partner, you have to use a complex business gateway link and pay a lot of money for it.
 
Cisco thinks it's time to change that. We spoke with Cisco executives Tony Bates, Barry O'Sullivan, and Joe Burton about Cisco's intercompany media engine (IME), a new technology to replace PSTN with its Internet equivalent. Cisco's goals are audacious:
 
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IT Spending Rebound?

Sharyn Leaver

Economic relief is in the air. When Cisco executive John Chambers is in a "sunny" mood and describes revenue growth as “dramatic,” you know that positive signs will shortly be all around. Forecasts of positive IT spending abound, including Forrester’s Q4 signal and 2010 perspective.

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China's National People's Congress: A Nod to Bigger Cities. Let's Hope for Smarter, Too!

Jennifer Belissent, Ph.D.

On Friday March 5th, the National People’s Congress (NPC) – China’s equivalent of Congress or Parliament – held the opening meeting of its annual full session.  At a high level, the agenda of the session will focus on succession planning for government and Communist Party leaders, the stimulus exit strategy and economic initiatives for the coming year.  In this, there is much to interest tech vendors.

In one of the opening speeches, Chinese Premier Wen Jiabao presented his work report which summarized some major economic indicators for 2009 and provided a broad outline for the 2010 plans. Technology appeared center stage throughout much of the speech, and the word "innovation” was peppered throughout.

Premier Wen presented the economic highlights of 2009:

  • China's GDP reached 33.5 trillion yuan, up 8.7% from a year earlier.
  • Fiscal revenue was 6.85 trillion yuan, up 11.7% year on year. 
  • A total of 11.02 million job opportunities were created for urban residents.
  • The per capita disposable income of urban residents was 17,175 yuan, up 9.8% in real terms, while the net per capita income of rural residents was 5,153 yuan, rising 8.5% in real terms.
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On Your Marks, Get Set, . . . Invest: Brazil’s e-Government Portal Launches Its Olympic Tech Investments.

Jennifer Belissent, Ph.D.

Brazil has launched a full court press and is using technology to do so in the form of its new e-government portal ‘Portal Brasil’  –  the new official website of Brazil.  And, here‘s the best news: they didn’t forget us here at Forrester.  According to the press release, the site's content is designed to meet the needs of both Brazilian citizens and foreign audiences, including: analysts (yes, analysts!), investors, private sector companies, media, academics, NGOs, students, tourists, and other groups.

And, for us tech industry analysts – according to the Brazil’s Secretariat of Social Communication (SECOM) – Portal Brasil will maintain current information on Brazilian technology initiatives, including:

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Podcast: Succession Planning, What It Is And Why It's Important

Claire Schooley

Our latest featured podcast is Claire Schooley's "Succession Planning, What It Is And Why It's Important".

In this podcast, BP&A Senior Analyst Claire Schooley discusses the flow of activities that need to surround effective succession planning. She also talks about the key benefits of having a sound succession strategy. The podcast finishes with 5 key recommendations.

We look forward to your questions and comments.

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Appropriate Technology: The New Intel Classmate PC

Jennifer Belissent, Ph.D.

Yesterday I got a sneak peak at the new Intel Classmate PC, both the clamshell and convertible models. These new models are significant upgrades from the previous version. While I never really wanted my own mini-laptop, I now have Classmate envy.

Highlights that mattered to me included (drum roll please):

  • 10.1 inch screen to replace the tiny 8.9 inch screen – as a result the keyboard is bigger,  accommodating adolescent and even adult fingers. Honestly, the previous design was just too dang small. My fingers were all over each other.
  • Ruggedization (is that a word?) – now designed to withstand accidental drops from desk height, with a water resistant LCD, keyboard, touch pad, HDD shock protection using the accelerometer to detect falls, and a really nice rubberized surface making it easier to hold onto.
  • Retractable handle – while I’m on the topic of holding it… may I say that I really don’t understand why other PC vendors don’t put handles on their laptops. My Panasonic Toughbook has one and I love it.
  • eReader interface – while I’ve never used my Kindle (really, not once), I do think I’d take advantage of the eReader capability of the Classmate. The accelerometer flips the content to portrait and the touchscreen allows you to “flick to scroll.” You can also highlight and take notes directly on the page. The eReader feature was what Wired magazine picked up on in their Classmate product review.
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The New Era Of Social Innovation

Nigel Fenwick

If the seventies and eighties were dominated by technology-led innovation, with IT in the driving seat, the nineties and two thousands was surely the period of marketing-led innovation. With the emergence of social computing as such a big influence on business, spreading rapidly beyond the sole domain of marketing, it seems we are entering a new era - the era of Social Innovation.

In this era, innovation will be driven by empowered customers and employees and IT and Marketing will need to join forces and collaborate as never before. The CIO and the CMO, IT and Marketing, will jointly power this new era of Social Innovation by bringing together their extensive domain expertise to create a Social Innovation Network.

The way I see it, true Social Innovation goes beyond customer interaction and idea generation, it requires a powerful and coordinated network of players to take customer-generated innovation and to test, scale and implement it. IT has a key role to play in this Social Innovation Network as the broker, helping to connect the network players and components and to establish the management, strategy and technological backbone of the network.

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