Why Tibbr Matters

Rob Koplowitz

Sorry, this will be a quick one so I don't have time to build in an Animal House reference. I've been following all of the "expert" commentary on Twitter about Tibco's Tibbr announcement. At first glance, Tibbr appears to be another entrant in a crowded space that includes Yammer, SocialText, Salesforce (sorry again, a quick one so I don't have time for what deserves to be a very long list, you get the idea).

Tibbr is not a me-too entrant in this space. Tibbr leverages Tibco's unique position to drive highly relevant information into an incredibly compelling new knowledge worker experience. The link between critical line of business data and the average knowledge worker in an enterprise has long been more tenuous and less effective than it should be. Tibco has an investment in enterprise application integration that might astound the uninitiated. So here is an example of how an internal microblog/activity stream might look in a Tibbr-enabled world:

"Joey's Diner has the best clams casino. I can't get enough of them."  — Get over yourself, no one cares what you're eating. And by the way, your self-indulgence is creating noise that is blocking critical signal.

"The Knack are back. Great concert last night at the Konocti Harbor Inn." See above, you get the idea.

"I'm working on a huge proposal for a key client, has anyone done a big deal with legal"   Great, now we're getting somewhere.

"Inventory levels of widgets are critically low in Kansas City store"  Holy mackerel, that's important. Thanks, Tibco, for making a massive investment in building integration to my inventory system.

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Retail 2020

Nigel Fenwick

Retail 2020?What will retail will look like in 10 years? This is an important question for many CIOs and CEOs, and not just those in the retail sector.

To get a feel for the future of retailing, earlier this month I made my annual pilgrimage to the National Retail Federation (NRF) conference and expo in New York. The most significant difference I noticed between this year and last year was that in 2010 everyone was talking about multichannel retail while keeping an eye on social technologies as a future trend. This year the buzz was around full channel integration/retail-anywhere or what might be called "zero-channel retail."
 
Zero-Channel Retail
For many years retailing has been broken out into "channels" based upon how products are put into the hands of the consumer. Channels include: retail stores, outlet stores, Internet, catalog, etc. In the past each channel was managed independently of the others (recall how some retailers actually created separate companies to run their Internet retail business). Last year there was a big focus on how to integrate online and physical retail into one, seamless channel.
 
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From Product To Outcome Engagement

Peter Burris

Ah, the good ol’ days, when technology customers just wanted smaller, faster, and cheaper.  Well, they still want that, but that’s not all they want. They want business outcomes: the differentiated business capabilities that technology makes possible realized with minimized risk.

Today’s business technology buyers are embedding technology deeper into their organizations. They’re using technology to not just record business, but to uniquely mediate customer interactions, stream offerings, and shape market futures.

These differentiated business capabilities are complex, requiring customers to effect a multitude of trade-offs, implementation choices, and organizational changes. The journeys businesses take to achieve differentiated capabilities are uncertain. Outcomes, therefore, often are unknown.

Business technologists have learned the hard way that happy outcomes are not achieved simply by purchasing the right stuff. The real challenge is to successfully transform technology investments into business capabilities, at the least cost, risk, and time.

Ultimately, business technologists have learned that outcomes are co-created by vendors and users.

But most vendors are still set up primarily to sell products. Product portfolios, marketing activities, and sales behaviors still presume that customers largely are passive in the value-creation process, as though the act of buying and achieving outcomes was one and the same.

Most vendors simply do not try to sustain engagement across a customer’s entire outcome lifecycle.

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Public Sector Is Hot: IT Services Providers Take Note

Jennifer Belissent, Ph.D.

The public sector is certainly hot these days – definitely in the hot seat, in hot water.  Concerns about public sector finance persist, with the discussion in some cases targeting specific causes beyond just vague notions of overspending.  The Economist recently came down pretty hard on public sector unions.

However, for some tech vendors, the public sector really is hot – as in a hot opportunity.  Despite revised earnings and warnings about public sector forecasts by some tech vendors, others are instead optimistic.  Steria, a French IT services company, is not too concerned about the lingering malaise of the public sector, although it has not been immune to the crisis. A UK public sector spending moratorium in 2010 brought all projects of more than £1 million to a temporary halt, for review.  Steria and other suppliers and service providers held their breath through much of the fall. 

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Counterintuitive Collaboration Trends 2011: Consumerization Leads The Disrupter List

Ted Schadler

It's important sometimes to step back from the obvious trends and look at things that lie just beyond the light. So in addition to the clear trends in play: mobilizing the entire collaboration toolkit, moving collaboration services to the cloud (often in support of mobile work); and consolidating collaboration workloads onto a full-featured collaboration platform, here are six counterintuitive trends for 2011 (for more detail and an analysis of what content & collaboration professionals should do, please read the full report available to Forrester clients or by credit card):

  1. Consumerization gets board-level approval. Consumerization is inevitable; your response is not. In 2011, tackle this head on. (And read our book, Empowered, while you're at it -- it has a recipe for business success in the empowered era, a world in which customers and employees have power.)
  2. The email inbox gets even more important. I know the established wisdom is for email to get less relevant as Gen Y tweets their way to business collaboration. But come on, look at all the drivers of email: feeds from social media, universal, pervasive on any device. Email's here to stay. But it's time to reinvent the inbox. IBM and Google are leading this charge.
  3. The cloud cements its role as the place for collaboration innovation. The cloud is better for mobile, telework, and distributed organizations. And cloud collaboration services will get better faster than on-premise alternatives. Full stop. The math isn't hard to do. A quarterly product release cycle beats four-year upgrade cycles and every time.
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Have You Changed Your Budget/Planning Cycle? We Want To Know

Chip Gliedman

Many organizations have seen large swings over the past two years in IT spending on technology, business spending on technology, and the way that IT and business interact to best manage business technology. Have you seen changes in your budgeting and planning cycles? Does the business expect more (or less) from IT today, as compared to two years ago? How well aligned is your IT organization to goals? We’ve seen these changes in many of the organizations we’ve been speaking with.  But what about your organization? Please let us know what’s going on in your organization by taking this short survey on budgeting, planning, and alignment. If you’re a member of our CIO panel, you received an invitation to participate in this survey, and we’re hoping that you’ll let us know what’s going on in your organization.  If you’re not currently a member of the panel, you can join our panel by clicking here. Thanks. We’ll publish the results in March or April.

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Verizon Wireless Support For iPhone 4 Opens More Enterprise Doors

Ted Schadler

Okay, so Verizon Wireless (VZW) now will offer iPhone 4s to its customers on its 3G network. (The official launch date is February 10, 2011). What does this mean for content & collaboration professionals? A lot, as it turns out, as yet another brick is laid in the post-PC future.

Forrester customers can read the new report by my colleague Charles Golvin analyzing the impact on the industry and the consumer market. Here are some thoughts on what this deal means for the enterprise and for content and collaboration professionals. iPhone-on-VZW means:

  • You have yet one more reason to support iPhones. Mobile service provider choice is important on smartphones and tablets, both to provide good network coverage to employees and also to keep competition high hence prices low. AT&T Mobility’s lock on iPhone in the US was one reason some firms have been reluctant to support iPhone. With iPhone-on-VZW (not to mention the aggressive $30/month introductory pricing for an unlimited data plan), that barrier is gone.
  • Yet more employees will bring their personal iPhones to work and ask for your help. Verizon Wireless has been driving the consumerization of Android devices; it will now also spend some money promoting and selling iPhone-on-VZW. This will only increase the “osmotic pressure” of employees aka consumers bringing their personal devices to work. And they will want more than just email on their personal smartphones; they will also ask for SharePoint and the employee portal and and and . . .
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Tech Market Will See Similar Growth In 2011 As In 2010, But With Important Twists

Andrew Bartels

At first glance, our forecast that the global IT market will expand by 7.1% in 2011 is right in line with the 7.2% growth we are estimating occurred in 2010 (see our January  11, 2011, "2010-2012 Global Tech Industry Outlook" report).  In fact, there are many points of similarity between the two years besides the overall growth rates, such as comparable growth rates in communications equipment purchases both years, or the US and Asia Pacific growing at similar rates of growth in 2010 and 2011.

However, there are three important points of difference that I think make our projected growth for 2011 more impressive than the almost identical rate of growth that occurred last year:

  1. Minimal rebound effects in 2011.  2010 was the year when IT capital investment bounced back from recession-depressed levels in 2009, especially in computer equipment and to a lesser degree in software.  Companies had been cutting back on purchases of servers, personal computers, storage devices, and peripherals like printers and monitors since 2007.  That meant a build-up of a lot of deferred demand for replacement equipment, which was unleashed in 2010, helping to drive 11% growth in this category last year.  Licensed software also felt some of these effects, with freezes on capital investment pushing purchases from 2009 into 2010.  Thus, in both cases, 2010 growth rates were measured off of low bases in 2009.  In contrast, the 2011 growth will reflect new demand for IT goods and services, not pent-up demand for prior years.  And the 2011 growth rates will be measured off a stronger base that reflects that fact.
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Which Vendors Have Gotten Smart (Computing, That Is)?

Andrew Bartels

Thirteen months ago, I introduced the concept of “Smart Computing,” which I predicted would drive the next big wave of technology innovation and growth in the 2008 to 2016 period (see December 4, 2009, "Smart Computing Drives The New Era of IT Growth"). Smart Computing involves the addition of new awareness technologies like RFID, sensors, and image recognition and new real-time analysis technologies, along with adoption of foundation technologies like service-oriented architectures, unified communications, virtualization, and cloud computing. Since then, I have been tracking the tech market for evidence that this is in fact happening.  

One key indicator I am watching is how many vendors have started to incorporate “Smart Computing” terms and language into their marketing, sales, and brand material.  This matters, because tech vendors will be the ones that translate the concepts embedded in Smart Computing into actual sales of solutions and products to clients, thereby generating the revenue growth that will cause the tech market to grow twice as fast as the economy as we expect.  In fact, that kind of tech market growth has been occurring, at least in the US (December 14, 2010, “US Tech Industry Outlook For 2011 -- 2011 Likely To Replay 2010's 8% Overall Domestic Growth Rate”).  But we want to see whether that strong growth is due to adoption of Smart Computing solutions, or other factors.

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With The Acquisition Of Dimdim, Salesforce.com Shows They Want To Be Your Collaboration-Enabled Apps Provider

TJ Keitt

I've always liked the approach Dimdim took in offering web conferencing services. The pillars of the business model, which I profiled last year, were lean operations, smart viral marketing and technology partnerships with larger companies like Novell and Nortel CVAS. The technology they built emphasized ease of use, providing an audio/video/web conferencing experience through the browser, allowing information workers access to a web meeting regardless of the device or operating system they were using. So it was not surprising when software vendors looking for conferencing capabilities started sniffing around Dimdim as an acquisition target. It was even less surprising when Salesforce.com picked up the company for $31 million yesterday.

For Salesforce, this was a straight technology acquisition, as evidenced by the seemingly near total shutdown of Dimdim's website: Monthly accounts cease on March 15 and annual accounts will be allowed to complete their term but will not be able to renew. While the rapid sunsetting of the Dimdim brand probably won't make Salesforce any friends in the Dimdim user base -- reportedly north of 5 million -- it should provide some interesting new services for Salesforce CRM and Force.com customers. Why? Dimdim's real-time communications technology fleshes out the collaboration story Salesforce began with its social offering, Chatter, last year. This blending of tools will boost the collaborative power of some key Chatter features:

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