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Posted by Christopher Stutzman on November 2, 2010
Why are some CMOs better than others at adapting to the digital era? Last week, I provided some answers when I unveiled the five habits of highly adaptive marketers at the Forrester Consumer Forum in Chicago.
After spending the past three months with more than 20 of the most successful marketing executives and thought leaders from around the world, here is what it boils down to. Marketing leaders who are successfully evolving into adaptive digital-era marketers are willing to part ways with outdated practices. That doesn’t mean they have abandoned the fundamentals of traditional marketing. Rather, they have retained its best parts, while shedding its five bad habits:
How Do CMOs And Marketing Leaders Kick Their Bad Habits?
In the words of Jack Welch, “change before you have to.” CMOs and marketing leaders must replace these bad habits with new habits, which I outline in my upcoming report, “Adapt or Perish: The Five Habits Of Highly Adaptive Marketers.” Look for it to be published next week.
In the meantime, I'm curious to know . . . which of the bad habits is most responsible for holding back traditional marketers from evolving into adaptive digital-era marketers?