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Posted by Christopher Stutzman on August 24, 2010
I don’t know if it was the Great Recession, the emergence of social media, or the result of new decision-makers coming on the scene, but marketers have been on a shopping spree for new agency partners. Over the past 18 months, we’ve witnessed everything from Zappo's RFP gone wild to the sudden agency changes at Chevrolet and Cadillac. In my latest report "When To Outsource Your Agency Search," I found that:
Marketers Need To Know When To Outsource The Agency Search Process
Considering the importance of the decision and the commitment required to conduct a search, it’s surprising that more marketers have been handling the agency review process internally. Especially when CMOs and marketing leaders are saddled with more responsibility than ever. That's why Forrester believes there are four cases when marketers would be better off using a third-party advisor for their agency search process.
What has been your experience using an agency search consultant?
Does using a search partner depend on the type of agency you are looking for?
Let us know your thoughts!