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Posted by Christopher Stutzman on August 10, 2010
Update From The New Brand Experience Lab
The inspiration for my first report, “Let Your Product Do The Talking,” was that marketers rely too much on communications to build their brand. Using consumer trends from Forrester’s Technographics Survey, I identified that while consumers are tuning out marketing messages, they are actually seeking out more product experiences.
In the future, I believe that companies will successfully build their brands by:
My Questions To You
What are your favorite examples of products that have reinvented or redesigned themselves to do their own talking, instead of just relying on advertising?
Beyond traditional products, can you think of services or online brands that are doing their own talking?