Data Digest: Business Technology-Focused Companies Win In The Age Of The Customer

Forrester has written extensively about the Business Technology imperative in the Age of the Customer. While the transformation from IT to BT is challenging, Forrester’s Business Technographics data highlights how business leaders have increased – and plan to continue increasing – their technology spending. This means that the train has left the station and CIOs can either embrace this shift or fight against the BT transformation tide.

In addition to highlighting the importance of the BT agenda, these data also show the difference between BT-Leaders -- companies that embrace a BT agenda -- compared to BT-Laggards – companies that are entrenched in the traditional IT mentality vis-a-vis Business Technology needs.

Specifically, we found that businesses with IT departments that help accelerate business success are more likely to:

  • Have had double-digit growth in 2014. The bottom line is important. We found that 30% of companies that BT-Leaders grew at 10% or more in 2014 compared to 2013, compared to 26% of BT-Laggards.
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The Data Digest: Don’t Lose Potential Mobile Moments By Neglecting Information Workers

With evolving bring-your-own-device (BYOD) trends and the prevalence of consumer mobility captured by the Mobile Mind Shift Index, the lines between personal and work mobility have blurred. I see this every day that I take the train to work, watching information workers seamlessly shift from Candy Crush Saga to their work email on their mobile devices.

For years, Forrester has measured consumers’ use of technology in their personal lives and their work through its Consumer and Business Technographics® surveys. This year, we began to address the intersection of these spheres, comparing a worker’s relative mobility at home with their mobility at work. Specifically, we analyzed the extent to which information workers across 10 countries use mobile devices at work and at home, leading to four segments based on their relative mobility in each sphere:

This analysis found that nearly one-third of global information workers fall into two segments: the Mobile-Compelled – high mobility at work but not in their personal life; and the Mobile-Ready – high mobility in their personal life but not at home. This highlights how mobility at home does not automatically translate to mobility at work.

This mobility mismatch has big implications in the age of the customer. For example:

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