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Posted by Chris Silva on December 5, 2007
Cisco is at an interesting crossroads. It’s approaching a $40B run rate, which it has achieved mostly through hardware sales. In fact, we recently did a full analysis of Cisco’s business and its current position looks rock solid (see our Q3 analysis here). But how many $40B+ vendors out there sell mostly hardware? None. Cisco has shed its primary network-only bias and is on the way to becoming more of an overall IT vendor, but the competition is stiff. Companies like HP, IBM, and Microsoft have strong software and services revenue streams — as well as a significantly more mindshare with the CIO. As Cisco moves “up the stack” to compete with these IT juggernauts it will inevitably change its business model. I anticipate 2008 will be a turning point for Cisco as it:
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