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Posted by Chris Mines on April 2, 2012
Part of my role managing the Business Technology Futures team at Forrester is to keep an eye on "what's next" for CIOs and their business partners.
My team is chartered to create an early-warning radar screen of new technologies, new business models and new demands from customers that will change technology's role and impact on business.
That's where the VERGE conference comes in. I spent two very engaging days at this GreenBiz event earlier in March, soaking in the conVERGEnce of energy, transport, buildings and information.
And what a great event! I am an experienced consumer of industry conferences and this was one of the best I've attended. The mix of topics, speakers, and formats really clicked for me, because the event featured:
Our Futures agenda at Forrester is more narrowly focused on the impact of IT on business results, but there is plenty of overlap and cross-pollination with the VERGE agenda. This year, my team is working on research like:
Through these and other items on our research agenda, the Futures team at Forrester keeps our clients thinking about what's next -- the initiatives that they will be investing in and executing on two or three or four years from now. Conferences like VERGE are vital brain food that help keep our focus on the horizon.
What else should the Forrester Futures team have on its agenda? We welcome your input in the comments below.
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