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Posted by Chris Mines on August 27, 2009
[Posted by Christopher Mines]
My colleague Doug Washburn and I did a Forrester Webinar yesterday for tech vendor clients & prospects. We closed with 6 takeaways for tech vendors seeking to capitalize on the mega-trend of sustainability adoption by their corporate customers:
Energy efficiency is important for all IT assets, not just the data center.
Enterprises implementing green IT need process change and consulting support, not just new hardware and software.
Green IT has many customer stakeholders, each with a different view of its priority and benefits. VEndors must be multi-lingual in developing conversations with these stakeholders.
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