How Tech Vendors Should Approach Green IT

Christopher Mines [Posted by Christopher Mines]

My colleague Doug Washburn and I did a Forrester Webinar yesterday for tech vendor clients & prospects. We closed with 6 takeaways for tech vendors seeking to capitalize on the mega-trend of sustainability adoption by their corporate customers:

  1. Corporate sustainability is here to stay; green IT is not a fad or a fashion.
  2. Energy efficiency is important for all IT assets, not just the data center.

  3. Enterprises implementing green IT need process change and consulting support, not just new hardware and software.

  4. Vendors must market their green solutions with a holistic vision and a tactical implementation path.
  5. Green IT has many customer stakeholders, each with a different view of its priority and benefits. VEndors must be multi-lingual in developing conversations with these stakeholders.

  6. Be clear about the cost-benefit arithmetic. Help customers build their business case with ROI numbers that are clear, simple, and complete.