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Posted by Cheryl McKinnon on February 28, 2014
Innovative organizations rely on content to make informed decisions about their customers, products, and go-to-market plans. Accurate information needs to get to the right prospect, partner or client at the right time. Large companies often have multiple content management systems, particularly in industries that grow via acquisitions. Busy information workers need to make decisions, and this can get complicated if multiple systems from multiple vendors are in place.
Standards have the potential to help organizations stay agile and responsive to change. Good standards help companies streamline routine requirements and avoid re-inventing the wheel. Bad standards get ignored, fall out of date and become barriers to innovation.
CMIS (Content Management Interoperability Services) has been a much-discussed standard in the ECM world, even before its formal ratification in 2010. In our 2013 ECM survey, just 13% of content management decision-makers put CMIS front and center as part of their strategy. What I wanted to understand:
From November to January, I talked to architects in large organizations, asking them how they used CMIS, what they liked about it, what challenges they’d faced, and what benefits it had delivered to their organizations. The results surprised me. CMIS is delivering real business and technical benefits to companies who rely on content to deliver value to their customers.
Key highlights of my new research:
Forrester subscribers can find the full report here. It captures key observations, benefits achieved and lessons learned from architects in banking, insurance, public sector and leading software companies.
Have a CMIS story to tell? If yes, please comment below. I’m happy to get on the phone and hear how it helped or hindered your use of content to win, serve and retain customers. This is a topic I’ll continue to track and am eager to hear about more real world use cases as we track the evolution of ECM in the Age of the Customer.
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