- Forrester Councils
- Councils Overview
- log in
Posted by Charlie Dai on October 23, 2013
IT complexity hurts business. This is even more the case when a company has global markets and global operations. Essential business needs such as a single integrated view of global customers, or consistent product or service portfolio become impossible to achieve.
Managing IT complexity to support business strategy is a big challenge for enterprise architects at large companieswhen a company has global operations, as is the case for Telstra, an Asia-based telecommunications firm. However Telstra’s enterprise architecture (EA) team addressed its challenges by focusing on customer engagement, improved agility, and global business strategy enablement. Because of their success, they were one of the six firms to win the InfoWorld/Forrester Enterprise Architecture Award in 2012.
If you want to find out the details on how Telstra’s enterprise architecture team applied these practices, please take a deep dive into my report. If you want to know who the 2013 EA Award winners are, please check here. If you have other insights on using technology to advance business objectives, you are mostly welcome to provide your comments to this blog post.
In the age of customer, enterprise architecture is all about business.
Save Money On Your Next Software Negotiation
Work with our software negotiation experts to save 10–20% on your next contract »
Lead BT Transformation
Develop customer-obsessed strategies to drive growth »
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »