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Posted by Charlie Dai on January 13, 2013
Data management is becoming critical as organizations seek to better understand and target their customers, drive out inefficiency, and satisfy government regulations. Despite this, the maturity of data management practices at companies in China is generally poor.
I had an enlightening conversation with my colleague, senior analyst Michele Goetz, who covers all aspects of data management. She told me that in North America and Europe, data management maturity varies widely from company to company; only about 5% have mature practices and a robust data management infrastructure. Most organizations are still struggling to be agile and lack measurement, even if they already have data management platforms in place. Very few of them align adequately with their specific business or information strategy and organizational structure.
If we look at data management maturity in China, I suspect the results are even worse: that fewer than 1% of the companies are mature in terms of integrated strategy, agile execution and continuous performance measurement. Specifically:
Data management is hard to do well, of course. But it’s essential as markets become more dynamic, competition increases, and regulations evolve. It’s time for Chinese enterprises to start getting serious about forming and executing a data management strategy.
What do you think? Is your firm struggling with this? Who's leading it, and what lessons should we all learn?
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