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Posted by Chad Mitchell on January 15, 2009
[Posted by Chad Mitchell]
My colleagues and I continue to receive questions from eBusiness managers about prioritization in 2009.
There are 3 common questions:
Allstate is currently running an ad about getting "Back to Basics." The spot states that "after the fear subsides" people enjoy the small things such as home-cooked meals and time with family. "And the basics are good."
eBusiness and channel managers should follow this logic and focus on the fundamentals.
Here are my thoughts on getting back to the basics in 2009. Call it a honey-do list for eBusiness and channel managers:
The prioritization is up to you because you know your business better than anyone else. These are proven strategies supported by our research from consumers and executives across several industries.
Take a deep breath...remember that the sun is still shining and focus on attainable goals. We will all be OK...some times we just need to "get back to the basics."
Do you agree or disagree?