WebRTC: The Next Wave Of Innovation In Customer Engagement

Nupur Singh Andley

In the age of digitally empowered customers, advancements in the ubiquitous, multimedia web collaboration space will gain momentum, riding on the developments in web real-time communication (WebRTC) technology. While still nascent in Asia Pacific, according to WebRTC Stats, as of March 2013 more than 11% of the video calls in Asia Pacific were made leveraging the technology.

The central theme of the WebRTC project is to enable interconnectivity between web browsers for real-time communications via a JavaScript API (application programming interface). It aims to achieve interoperability on two distinct levels:

  • At the platform level to eradicate the need for codec download to establish the connection between different web browsers, as is the case today.
  • At the application level to allow multimedia sessions to run simultaneously on the same connection.
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