Consumers Are Primed For An Apple iWatch

Sarah Rotman Epps

In the past few days, Wired, the New York Times, and the Wall Street Journal have all published reports of Apple creating a smartwatch -- a multifunctional wrist-based wearable with a curved glass display. At Forrester, back in 2011 we predicted that wearables would be one of the next important form factors in personal computing. In fact, we put a date on it: “Wearables will broaden from health and fitness to more verticals in 2013,” we wrote in the report, and in a follow-on report last April, we predicted that wearables would be a battleground for the platform wars between Apple and Google. An Apple smartwatch would fulfill that multifunctional vision we have for wearables, broadening the category beyond health and fitness.

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