When news about the Heartbleed bug captured worldwide attention last month, consumers learned that their personal information, initially thought to be secure, had in fact been vulnerable to hackers for years. Arguably the worst Internet breach of all time, the revelation left many questioning what to do next.
To understand how consumer reaction to Heartbleed unfolded, we tuned into online chatter and engaged Forrester’s ConsumerVoices market research online community immediately after the news broke. While Forrester’s social listening data reveals that sentiment of consumer conversation about Heartbleed was consistently negative, online community response tells us that the negativity doesn’t stem purely from shock – rather, from a sense of helplessness and jadedness.
Last week I had the opportunity to attend the 15th annual Black Hat security conference in Las Vegas. I have attended DEFCON in the past, but never Black Hat. The conference has grown significantly each year, and judging by the size of the expo floor, the vendors understand its significance. I enjoyed the conference and had great conversations with practitioners and vendors alike. Here are some observations from two of the sessions that I attended: