The Ten Potential Developments That Could Shape The Tech Market In 2012

Andrew Bartels

At the end of December 2011, I wrote about the top ten tech market events of 2011. Last Friday, we published our global tech market forecasts for 2012 and 2013 (see January 6, 2012, “Global Tech Market Outlook For 2012 And 2013 — Eight Themes Will Shape Vendors' Prospects Over The Next Two Years”) . With that report now live, I would like to share the top ten things that I will be monitoring in 2012 because of their potential impacts on how the tech market will perform in 2012. Some of these things are macroeconomic developments that could hurt or help tech market demand. Others are supply-side or vendor-related events or trends that will define winners and losers in whatever tech demand does emerge. As with my top ten 2011 tech market events, these are counted down in reverse order of importance:

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Sound The Alarm For Tech Vendors: The European Titanic Has Already Hit The Iceberg

Andrew Bartels

Neither The Economist magazine nor the Organization for Economic Cooperation and Development (OECD) is known for being alarmist. So one pays attention when The Economist in the lead item ("Is this really the end?"; see also "The euro: Beware of falling masonry") in its November 26 issue stated: "The chances of the euro zone being smashed apart have risen alarmingly, thanks to financial panic, a rapidly weakening economic outlook and pigheaded brinkmanship." The OECD had similar strong words of concern in its press release ("OECD calls for urgent action to boost ailing global economy") announcing its latest "Economic Outlook": "Decisive policies must be urgently put in place to stop the euro area sovereign debt crisis from spreading and to put weakening global activity back on track."

For me, the economies of the European Union (EU) have disturbing similarities to the ocean liner RMS Titanic as it steamed across the Atlantic on that fateful trip in 1912. From the start when Greek debt crisis surfaced in early 2010, the leaders of the EU have consistently done too little, too late to keep the problem contained and manageable. The steps that could have been taken to change course were not taken. Instead, the EU ocean liner stayed on its course, right into the path of an iceberg of financial panic.

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