But Avoid Ending Up With A Zoo Of Individual Big Data Solutions
We are beyond the point of struggling over the definition of big data. That doesn’t mean that we've resolved all of the confusion that surrounds the term, but companies today are instead struggling with the question of how to actually get started with big data.
28% of all companies are planning a big data project in 2014.
According to Forrester's Business Technographics™ Global Data And Analytics Survey, 2014, 28% of the more than 1600 responding companies globally are planning a Big Data project this year. More details and how this splits between IT and Business driven projects can be found in our new Forrester Report ‘Reset On Big Data’.
Or join our Forrester Forum For Technology Leaders in London, June 12&13, 2014 to hear and discuss with us directly what Big Data projects your peers are planning, what challenges they are facing and what goals they target to achieve.
Since the introduction of the DVR more than a decade ago, consumers have learned they don't have to conform their lives to broadcast programmers' schedules in order to watch their favorite TV shows.
Along come online sources like HuluPlus, or the network's own websites promise even more convenience: Get any episode of any show with no need to remember to record it. But adoption is hampered by the awkward viewing experience of the cramped screens of laptops, tablets, and smartphones.
Welcome to TV viewing in the Age of the Customer. Consumers want their favorite shows when they want them, on their preferred device, with little or no effort on their part.
Linear TV, DVRs and today's online viewing experience all fail on at least one of these dimensions. Viewers increasingly cobble together a mix of sources and devices to create this level of convenience, and each of these players vies to capture more of viewers' time by improving its offering.
In my new report, "How Online Video Will Challenge DVRs' Role," I delve into how these two sources of video entertainment vie to meet consumers' increasing expectations. DVRs have the advantage of incumbency, while online viewing offers greater flexibility.