How European Social Marketers Should Choose a Social Network

Nate Elliott

Nate Elliott [Posted by Nate Elliott]

Since this is my first post here, let me begin with an introduction: I've worked at JupiterResearch — now a division of Forrester — for almost six years, first in New York, then in London, and now Berlin. During that time my research has focused primarily on video and rich media advertising, social marketing, and search marketing. I joined Forrester via their acquisition of Jupiter in July 2008, and I'm excited to announce that starting in January I'll be working as a Forrester Principal Analyst serving Interactive Marketers, and that I'll be based out of Vancouver.

Read more

Categories:

Japan loses interest in Social Networking?

Jonathan Browne

Jeff Lippold at Diamond Agency has written a post to examine some new data from Synovate that suggests that Japan may be losing interest in Social Networking.

I need to read the Synovate report for myself, and I will look at the next results from Forrester's surveys of Japanese consumers to see if I see the same thing... Can't do that right now, I'm afraid.

I think Jeff is spot on with his view that Japanese Social Computing is often Web1.0 at heart. In particular, I agree with his observation that anonymity and lack of segmentation (trying to cater for the "general population") hold back the possibilities for Social Computing.

Could Japan's fickle consumers decide that SNS was just another fad and "move on"?

Somehow I cannot imagine it. (Move on to what? Long socks and tiramisu?). Is it possible to have a "camel" shaped adoption curve...?

Interactive Marketing Maturity Research

Blog Tag Continues: Five Things You May Not Know About Laura Ramos

Laura Ramos

So it looks like Peter Kim and Eric Kintz have innocently conspired to whittle away at the precious little time standing between me and a long end-of-the-quarter winter's break. While some corporations may frown on an employee spending a few minutes to join a game of corporate blogging, I suspect the outcome will be both a little surprising and beneficial to the bloggers who decide to play. The Internet has truly made the world a much smaller place, as I believe this blog tag game will show.  Here's my contribution, 5 things about me that some of you may not have suspected:

1) I was born in Japan, but am not a Japanese citizen.  (My dad was in the US Navy for 23 years.)

2) During college summers, I worked onboard Navy ships in San Diego for the Naval Sea Support Center (See a common theme here?)

3) Everyone in my immediate family plays golf.  While my handicap is too embarrassingly high to mention (my 9-year-old daughter occassionally hits the ball farther than I do,) my 14-year-old son's handicap is around 12 and my husband's is a 9. As further proof of our golf insantity: over the summer, we had an artificial putting green installed in our backyard.

Read more