Starving The Golden Goose

Andrew Rose

The new revolution in apps and social media continues at a stunning rate. Nearly every day a colleague tells me of another app or site that is bubbling up and about to hit the big time. Many will not break through, but some will capture the imagination and become the next generation of YouTube and Facebook.

The behaviour of certain apps/sites, however, gives me some cause for concern. As a recent entrant to Pinterest, I was alarmed to note that the site takes a copy of the pinned image and serves that from its own servers. The burden of managing copyright issues seems to sit firmly with the users, most of whom never give such legislation a second thought. There is a method for removing content however, unsurprisingly, it’s not half as simple as pinning new content.  Pinterest’s terms and conditions are also interesting, giving it “irrevocable, perpetual, royalty-free” permission to “exploit” member content.

The Pinterest site is building its value on other people’s content — which is fine as long as those people have consented.  I recently looked at some interesting Infographics pinned on the site, all of which must have taken considerable resources to put together, yet I never once needed to visit the source site, which may have perhaps triggered advertising income vital to enabling them to continue their work. I wonder if they even realize their content is available in this way?  

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