We’ve been talking a lot in our research about the importance of “Humanizing the Digital Experience” – that is, using ever more and more prevalent digital channels to extend the personal connection marketers have to their customers.And yet, I feel like most marketers actually need to focus on humanizing the human experience first.In fact, I would argue that advances in technology are actually limiting the inter-personal interactions we have with human representations of a given brand.Let me explain what I mean.
In the name of “humanizing the digital experience” – the theme from Forrester’s 2006 Consumer Forum -- we’ve decided to try a new way to deliver you relevant research content to make you more successful in your job: Forrester Podcasts!
Our first installment of podcasts focuses on interactive marketing including: mobile marketing, social computing, consumer generated content, word of mouth marketing. And it includes a conversation with Pete Kim about his big idea for re-inventing the marketing organization, and the work I have in progress about the interactive marketing organization. Our podcasts also sample some great Forrester and industry presentations from our Consumer Forum featuring Jim Skinner the CEO of McDonalds, Michelle Peluso, President and CEO of Travelocity, and Jeff Hicks the CEO and Partner of agency giant Crispin Porter & Bogusky among others.