Social Media Survey Results Preview

Nigel Fenwick

When we embarked on this project I wasn't sure if it would be a complete failure or a roaring success. Still, the optimist in me suggested it might work. The timing of launching the survey, just before the Christmas Holiday period was risky. However I'm pleased to say the results so far have been better than expected.

Those of you who read my original blog post, "Can Social Media Penetrate The Exec Suite?", know that Forrester_Research_Social_S this survey was also an experiment to see the reach of social media into the C-Suite. So let's look at that question first. Based on the interim results at the end of December 9% of the respondents reported being at the C-level. That's certainly above the percentage we might have expected based upon the number of C-Level execs in the general population. So even at this early stage we might reasonably conclude it is possible to penetrate the C-Suite through social media.

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The Data Digest: Social Technographics in Canada

Reineke Reitsma


Reineke Reitsma

[Posted by Reineke Reitsma]

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Canadians with online access are active users of social technologies like blogs, forums, social networks, and user-generated content: According to our North American Technographics® Q3 2009 survey, 79% of online Canadians engage with social media at least once each month.

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Infographic: The Social Media Landscape

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

When you regularly have conversations with your colleagues about social media activities, the platforms, and the impact on consumers you might find this 'Conversation Prism' graphic useful. Brian Solis and Jesse Thomas of JESS3 build this helpful chart that shows the activities and the networks that make the Social Web.

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Online Measurement: Taking The Debate To The Next Level

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

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At the end of October I hosted a Consumer Market Research Track Session at the Forrester Consumer Forum in Chicago, and one of the speakers was Gian Fulgoni, CEO from Comscore.

For years, a debate has raged in the online space about the merits of panel-centric versus site-centric measurement, and with companies now trying to get a grip on the behavior of consumers across multiple channels, measurement complexity will only increase. Gian showed a slide that nicely summarizes the debate between site measurement (Web analytics) and audience measurement (panel based):

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The CIO And Social Media: Social Evangelist?

Nigel Fenwick

Following on from my last post - "The CIO And Social Media: Social Police?" – you might have guessed I’m a big proponent of Social Computing to drive organizational transformation and increase profits.

The thing is, I wonder how many CIOs see themselves as social evangelists.  You’re a CIO...

  • Are you on Twitter?
  • Do you have a full profile on LinkedIn?
  • How about Facebook?
  • Do you understand how your marketing organization is leveraging social media?
  • Do you have a role as social advocate in the organization?
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The CIO and Social Media: Social Police?

Nigel Fenwick

http://www.mozami.net/blog/wp-content/uploads/iphone.jpgWhat is the CIO's role in driving social media into organizations? Listening to many of our clients it seems that it is often that of "social police" - IT gets asked by legal to block any and all social media applications. While in some cases security concerns drive the decision, in others it's deemed a compliance issue.  There are also those who believe blocking social media improves productivity.
 
The trouble with this approach is that it assumes social media can and should be stopped with technology. The fact is many people are already using web-enabled social applications in the workplace on their own personal smartphones (

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The Data Digest: Social Media - Boys vs Girls

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

Social networking, watching user-created video, and listening to user-created audio online are at the top of social media activities that youth engage in at least monthly. Data from our Technographics online US Youth survey shows that boys and girls use social media in different ways.

Girls favor communication activities, such as posting comments on other people’s profiles, commenting on blogs, and contributing to online discussion groups and they are also more active at maintaining their own blogs and Web pages.

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The Future Of Research: Building A 3-Dimensional View Of The Customer

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

For a new report I'm writing I'm looking into knowledge management and what this means for Market Research. Currently, in most market research department each survey is a standalone project and it's close to non-existent that results are analyzed across surveys or data sources for gathering insights and trends. On the other side of the house there are colleagues analyzing web statistics, DM and email marketing data, brand trackers, and CRM outcomes.

However, this set-up will no longer be acceptable in the future. Consumers connect with companies through different channels and leave their feedback about the company in different places. They expect companies to understand that and they dont want to be asked about things they already shared.

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The Rise Of The Collaborative Cloud

Holger Kisker

Salesforce.com announces Service Cloud 2

 

On 9/9/09 Salesforce.com announced the launch of Service Cloud 2, a new set of three collaborative offerings: Salesforce Knowledge, Salesforce Answers and Salesforce for Twitter.

 

With Salesforce Knowledge companies can share data in the Service Cloud, Salesforce Answers enables companies to create communities to capture knowledge and Salesforce for Twitter allows companies to screen and participate in the 45mio user Twitter community directly from the service cloud.

 

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Social Technographics Update

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

Josh Bernoff, one of my esteemed colleagues who published the book Groundswell about the way social media changes the relationship between companies and customers, published a blog post this week with a 2009 update of Forrester's Social Technographics Ladder.

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