How To Win A Forrester Groundswell Award For Your Social Depth Marketing Program

Kim Celestre

It's that time of year again. We have officially opened the submission process for our 2015 Forrester Groundswell Awards. You can find more details about this year's awards here. As in the past, we will have three categories: social reach, social depth, and social relationship. Show us your most innovative and successful program(s) and we may see you at the podium in April when we present the awards at the Forrester Marketing Leadership Forum in New York!

I'm frequently asked, "What makes a winning Forrester Groundswell Awards program?" To help you prepare your submissions, here's an example of a winning social depth entry from PGA TOUR Superstore last year and why it stood out:

Read more

Two Things To Consider Before You Invest In A Social Content Curation Platform

Kim Celestre

Chances are, you've recently visited a brand's webpage and stumbled upon a visually appealing, Pinterest-like media gallery with photos of happy customers and the brand's products. Today, media galleries are all the rage as marketers attempt to capture the priceless content their audiences are generating on social networks and at live events. But before you run out and invest what's left of your 2014 marketing budget on a social content curation platform (see Figure 2 from this report) make sure social content curation will help you:

Read more