The thing is, I wonder how many CIOs see themselves as social evangelists. You’re a CIO...
Are you on Twitter?
Do you have a full profile on LinkedIn?
How about Facebook?
Do you understand how your marketing organization is leveraging social media?
Do you have a role as social advocate in the organization?
I believe one important role of the CIO is to help peers in the business to better understand just how transformational social media can be to helping increase growth and/or drive productivity to improve the bottom line.
What is the CIO's role in driving social media into organizations? Listening to many of our clients it seems that it is often that of "social police" - IT gets asked by legal to block any and all social media applications. While in some cases security concerns drive the decision, in others it's deemed a compliance issue. There are also those who believe blocking social media improves productivity.
The trouble with this approach is that it assumes social media can and should be stopped with technology. The fact is many people are already using web-enabled social applications in the workplace on their own personal smartphones (
During what I call the “black and white” days of the internet in 1995, when email was a green screen “app”, I presented a direct mail CEO with a business plan for direct marketing online. When he voiced his disbelief in the power of digital marketing, I walked him back to his office, installed the Mosaic browser, and stood behind him while he used the mouse to navigate a few sites I suggested. In about 10 minutes, he went into a trance of amazement at the data, the content and the interactivity. He went on to refocus the company on interactive media.
One of the great crimes of Twitter is the way Twitter users put "TW" at the start of perfectly good words and think it's cool, or ironic, or some combination of the two ...
My colleague: We're having a Tweetup before the Customer Experience Forum in NYC.
Me: Really? I thought that was frowned upon in New York. Haven't you seen The French Connection?
My colleague: Eh? Don't be so obtuse. I said "Tweet Up". It's like "Meet Up" for people who use Twitter and created an entire lingo of words with "TW" at the start, like "Tweeple" for "People" and that sort of thing.
The results are in. And the collective effort of the four teams partipating in P&G's digital night sold 3,000 Loads of Hope t-shirts and raised $50,000 for charity. Tide actually matched the money raised, putting the total disaster relief donation to $100,000 for four hours of effort. Thank you to all who bought t-shirts!
So I got a golden ticket to P&G's digital hack night -- a P&G party to bring together social media experts, P&G digital minds, and experienced interactive marketers to share ideas. The event is to test the strength of digital media to try to generate $100,000 for charity.
I need to read the Synovate report for myself, and I will look at the next results from Forrester's surveys of Japanese consumers to see if I see the same thing... Can't do that right now, I'm afraid.
I think Jeff is spot on with his view that Japanese Social Computing is often Web1.0 at heart. In particular, I agree with his observation that anonymity and lack of segmentation (trying to cater for the "general population") hold back the possibilities for Social Computing.
Could Japan's fickle consumers decide that SNS was just another fad and "move on"?
Somehow I cannot imagine it. (Move on to what? Long socks and tiramisu?). Is it possible to have a "camel" shaped adoption curve...?
By Gil Yehuda Those who drink the Web 2.0 Kool-aid live in a idealistic world where we can mentally connect a great idea to a great implementation of that idea. We live on faith that the great implementation will come, since there are plenty of smart people out there who will eventually figure out how to make value out of technology building blocks. Sometimes our faith is tested when the killer-app does not show up for a long time. But evidence can restore our faith.
Today marks the beginning of my 8th year at Forrester and my 4th year researching B2B marketing.
I’d like to use this anniversary to start a blog conversation about what I see happening in B2B marketing and to think about what’s next. And, frankly, I am concerned about the future of the business marketing profession.In particular, for those of us marketing high technology products and services.