In the race to keep up with skyrocketing consumer expectations around omnichannel commerce experiences, many retailers moved quickly to roll out omnichannel fulfillment capabilities without fully understanding the incremental expense of operating these programs. Today, retail executives are beginning to shift their focus towards profitability: moving from implementing to optimizing their omnichannel fulfillment initiatives.
In our new report Build A Profitable Omnichannel Fulfillment Program, we asked a number of eBusiness leaders and industry experts to share the processes, tools, and best practices they used to assemble profitable omnichannel fulfillment programs. Our research indicates that retailers can optimize their omnichannel fulfillment capabilities by:
Enabling product visibility and order orchestration. Omnichannel fulfillment initiatives—think endless aisle, ship-from-store, click and collect—are completely dependent on the ability for customers, associates, and retail selling systems to be able to accurately pinpoint the location of every product across the enterprise. Further, having a robust distributed order management system (OMS) can help retailers reduce the cost of fulfilling orders by orchestrating across all stores and distribution centers.
Have you ever stopped to think where your last online order came from and how it got to your house? We might assume that the package on our doorstep has probably just made a lengthy and complex journey across the country (courtesy of the belly of a UPS freighter, a handful of trucks, a few miles of conveyor belts and some good old human muscle) from a large, nondescript distribution center located in the suburbs of a city we've barely heard of. You may be surprised to learn then, that today it is increasingly likely that the package at your door came no further than a few miles down the road from a locally based store of the retailer you ordered online from. Of course, as consumers, we don’t really care where our purchases came from or how they found their way to our doorstep - as long the right merchandise arrives damage-free and on time.