Data management history has shown, it is not what you buy; it is how you are able to use it that makes a difference. According to survey results from the Q4 2012 Forrsights BI/Big Data Survey, this is a story that is again ringing true as big data changes the data management landscape.
Overall . . .
Big technology adoption across various capabilities ranges from 8% to just over 25%.
Plans to implement big data technology across various capabilities is as high as 31%.
Pilot projects are the preferred method to get started.
However . . .
High-performing organizations (15%-plus annual growth) are expanding big data investments by one to two times in many big data areas compared with other organizations.
The key takeaway . . .
For most organizations, big data projects aren't leaving the pilot stage and aren't failing to attain strong return on investment (ROI).