I was invited by the Moscow city government to participate in the Moscow Urban Forum, a conference designed to bring urban policy experts together to discuss opportunities for Moscow. Last week's event brought together primarily city leaders, urban planners, and architects with a few innovation experts and artists thrown in. There was a lot of talk of global competition and promoting the creative class in a city. But interestingly (for me at least), there seemed to be few from the ICT sector and little discussion of how to leverage technology across the city.
Despite the relative absence of technology as a main theme in the plenary sessions, there was a breakout on open data, which included city leaders from London, Barcelona, the Netherlands, and Moscow. The speakers all touched on some similar themes of internal use, external interfaces, a model of attracting business, and a comprehensive platform. These map to several of the themes of my presentation a few weeks ago at the Smart City World Congress in Barcelona — improved decision-making, transparency, greater citizen engagement, improved services, and economic development. Different cities highlight different aspects more than others. According to Sergio Jerez, Barcelona, for example, has focused on data as an opportunity to promote entrepreneurship. In his words, “open data is a new raw material for society and economic development.”
I’m sure you’ve noticed from the latest data digests that I'm really in a mobile mood, but there's just so much going on with mobile globally! Last week, I was at a research conference on “Mobile Research in a Mobile World”; it presented many interesting case studies on how to use mobile for research purposes in both developed and developing markets.
One of the most intriguing presentations was by Mikhail Zarin from Mobiety and Artem Tinchurin from Tiburon Research. They shared the challenges they encounter with doing research in Russia and how adding mobile adds a layer of complexity with regards to questionnaire design, engagement, and sample management.
This reminded me about a report I recently worked on with a colleague called “The Introduction To The Russian Consumer.” My colleague is from Russia, and she taught me that many consumers pay their bills or top up their phones at machines that take cash. And these machines also act as eCommerce platforms: You can use them to purchase airline tickets, for example. During their speech at the mobile research conference, Mikhail and Artem shared how they use these machines to ask people to participate in research. Although response rates are low, overall participation is quite good because there are so many ATMs.
Russian IT decision-makers are optimistic about their prospects for the next 12 months, according to Forrester’s Global Budgets And Priorities Tracker Survey, Q4 2010 – and, surprisingly, much more so than those in other countries -- 67% reported that their prospects are good versus only 52% in the US and 35% in the UK. On my recent trip to Moscow to deliver the keynote speech at Cloud Russia 2012, I looked for that optimism, and the root sources of it. There are certain obvious sources. The price of oil is high, and Russia is an oil exporter. The 2014 Winter Olympics are bringing significant investment to the region. But most importantly the political dialogue is focused on innovation and technology. That, in Russia, counts for a lot.
Given my own research agenda, I investigated the interest in public sector technology adoption and “smart city” initiatives. The answers were mixed. As elsewhere vendors are pushing solutions to improve transportation, energy efficiency and municipal administration. But many of those technology vendors did not share the optimism of the IT decision-makers for their own prospects in Russia. They did not see Russian cities as highly motivated, or incented, to get smart.
International orders grew 34% for HP . . . not this year but actually back in 1964 when non-US orders accounted for 23 percent of HP’s revenues. While the growth of non-US tech revenues is in the news today, HP’s international orders first exceeded domestic orders not recently but as far back as 1975.
In my research on market entry and market opportunity assessment (MOA), I recently spoke to strategists at HP about how they evaluate markets. As I was leaving the building, I stopped in to the HP museum and spent some time with the HP archivist. The highlights of the visit include seeing the first HP device built in the now famous Palo Alto garage and a calculator that brought back memories of my father in his overstuffed chair “figuring out how to pay for college.” I was not only impressed by the history embodied in that room but also with the value that HP places on recording and memorializing its “life” as an organization. Not to sound too sappy but it really brings the company and the industry to life.
I’ve spent the last few weeks reading through some documents on the history of HP’s entry into international markets. There are valuable lessons to be gleaned from their experiences. I’ve written about many of those lessons in reports and blog posts but thought I'd draw out a few of them here.