I interviewed companies from a variety of verticals – travel, retail, energy, clothing, financial services – and spoke to thought leaders in innovation theory to help I&O leaders solve a series of problems: How can we innovate using customer-facing interaction technologies such as mobile devices, robotics, digital signage, and virtual reality (VR)? How can we establish a device innovation lab (DIL) to help technology and business leaders at our company develop technology-infused, customer-obsessed strategies? And what are the success factors for DILs – from mission statement to staffing to key performance indicators?
In the context of my report, a device innovation lab is an a in-house space for designing, experimenting, piloting, and deploying device-based innovation projects. Done right, a DIL can differentiate your business's digital business efforts in impressive ways. Take, for example, Lowes' robotic retail associate, OSHBot.
By "robots," we mean all forms of automation technologies, including those that conductphysical tasks, intellectual tasks, or customer service tasks (which mix elements of both physical and intellectual activities, but which constitute a distinct category in the age of the customer). Indeed, some impressive new technologies are becoming incredibly useful in a variety of organizational settings. Take, for example, Rethink Robotics' Baxter robot, seen in the video below. Unlike traditional industrial robots, it's safe for workers to be around Baxter -- and it's imperative, too. Because software engineers don't program Baxter; human colleagues simply move the robot's arm to teach it new actions, and it learns in real time.