
I'm growing fond of Twitter, particularly since it's a great tool for overhearing what's on the minds of people involved in a particular line of work--including, oh, say, product management. This morning, I followed a Twitter-posted link to Brian Lawley's "Product Management Manifesto." If future historians wanted to learn about the product management profession, both the good and the bad, the Manifesto might be a key piece of evidence.
That's not a good thing. The "Manifesto" may reflect the current state of product management, but it's a bad manifesto.
What Is And Isn't A Manifesto
For people reading this blog, the word manifesto probably conjures up two main examples, Agile and Communist. In both cases, the manifesto is intended to be a plan for collective action. Today, we follow a long-term development plan. Tomorrow, we start using a more adaptive process. Today, we work on the assembly and hope our lives will improve will get better. Tomorrow, we march on the factory owner's office, or the tsar's Winter Palace.
The "Product Management Manifesto" is really a personal oath. Statements like, "I refuse to settle for mediocrity," or, "I believe that Product Management is one of the toughest, yet most rewarding jobs in the world," sound more like personal statements of dedication, bordering on professions of belief.
Here's some text excerpted from some other oaths, just to drive home the point further:
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