Across Asia Pacific (AP), expanding mobility support for employees, customers, and/or business partners will be the top strategic telecom priority for enterprises in 2013, surpassing other telecom priorities like performing network management and consolidating operations equipment, rationalizing/consolidating telecom/communications service providers, and moving communications applications to the cloud.
While enterprises will invest in a range of mobility products and services, there are five key areas in particular which will attract the most investment in 2013. Vendors need to focus on the solutions and engagement models that meet customers’ needs in these five areas and target the industries and countries where the demand will be greatest:
Business consulting services. Specifically for defining a formal enterprise mobility and/or BYOD program strategy, including devices, applications, data access, and provisioning. Moreover, AP organizations will likely need help in drafting compliance and legal policies related to enterprise mobility.
Telecom expense management solutions. This is one of the most critical telecom requirements for AP CIOs in 2013. Across the region, 50% to 60% of organizations pay the entire cost of voice and data services for company-supported Android and iOS phones and tablets. For BlackBerry phones, this proportion is nearly 70%.
One of our recent surveys on business applications shows that more than 60% of business and business technology (BT) decision-makers consider consolidating, rationalizing, and transforming their business applications a high or critical priority — business applications drive three of the top four software initiative priorities (see the figure below). If we include closely related analytics, business intelligence (BI), and decision support tools, we cover all four top priorities.
At the same time, business and BT execs responsible for a variety of different business and IT domains across multiple industries typically explain that customer experience has moved to center stage; digital value has increasing importance in an information society and an information economy; and better use of things like real estate, intellectual property, available inventory, skilled personnel, and digital assets has become mandatory to manage costs and create new revenue streams. Managing and reducing costs in a continuously changing business and IT environment remains a key driver for functional departments in many firms.
The past few years haven’t been kind to software developers. Having the equivalent of a US master’s in computer science and having spent the first 20+ years of my professional life developing mission-critical software products and applications, I have had a hard time adjusting to the idea that developing software applications is a cost to avoid or a waste of time for many CIOs and application development leaders. It seems to me that we have been giving more emphasis to contracts, legal issues, SLAs, and governance concerns but forgetting about how IT can really make a difference – through software development.
Nevertheless, outsourcing kept increasing, and packaged apps exploded onto the scene, and software developers “outplaced” from enterprises. People started to believe they could get more value and good-quality software cheaper…but could they really?
With BT, digitalization, and customer centricity exploding, today is the perfect moment for application development leaders to review their application development sourcing strategy and align it to their BT strategy.
Why? Many reasons, including:
Software is the most important enabling technology for business innovation.
Clients use software every day. It’s become part of their life, and they enjoy the experience. Better software makes a better experience.
It wasn’t that long ago that packaged apps ruled the application delivery landscape and custom development was decidedly the second choice. Today, the decision is not so cut and dried, as firms struggle to find the right balance between the quick time-to-market of packages and the competitive distinction custom development can create. In the midst of this shift, a new option — rent (SaaS) — is gaining traction. Most enterprises already support a mix of packaged and custom applications — but with fast adaptation, customer experience, and process integration the top priority for most enterprises, do firms need a different mix of custom, packaged, and SaaS apps to maximize customer value?
Next month at Forrester’s IT Forum in Las Vegas, a panel of experts will debate the pros and cons of custom-developed applications and packaged applications in our Application Development & Delivery track. Attendees will have a chance to vote on the future of applications. But we decided the debate was too juicy to sit on it for another month. So, on April 25, from 2 to 3 p.m. ET, Forrester will host a Tweet Jam — using the hashtag #ITF11 — to answer the question:
“Which is better at delivering customer value: packaged or custom applications? Why?”
We asked our panelists to get the discussion started, and here is what they had to say: