Forrester Blogs » Category: organization

Agile Commerce: Three Questions For Jodi Watson, VP Global eCommerce

Posted by Brian Walker on the eBusiness & Channel Strategy Professionals Blog on March 14, 2011

Blog post info and actions

  • 9 Recommendations

Blog post body

Brian Walker

I recently had the chance to catch up with Jodi Watson, VP, Global eCommerce & Consumer Insights at Wolverine World Wide to understand what impact the transition to agile commerce is having on her role, her organization, and Wolverine World Wide’s business.

Since 1883, Wolverine World Wide has been a global manufacturer and retailer of footwear and apparel brands, operating in more than 190 countries around the world to bring to life brands such as: Bates, CAT Footwear, Chaco, Cushe, Harley-Davidson Footwear, Hush Puppies, Merrell, Sebago, Patagonia Footwear, and Wolverine. Jodi is an experienced direct-to-consumer leader with more than 15 years in eCommerce, catalog, and retail at a wide range of firms prior to Wolverine World Wide.

Forrester: Jodi, thanks for taking some time out to talk to us about agile commerce. We have been talking to clients about the evolution of their business from channels to touchpoints that span mobile devices, social networks, advertising, marketing, traditional channels, and various places online. How are you looking at this and what does it mean for your business?

Read more

Categories:

Participate In The Next-Generation Multichannel Research: We Need Your Help!

Posted by Brian Walker on the eBusiness & Channel Strategy Professionals Blog on November 5, 2010

Blog post info and actions

  • 7 Recommendations

Blog post body

Brian Walker

Customers have changed. They are more than ever connected, informed, and in control — their mode of operating and the ways they want to engage continue to change rapidly. They expect to find information, make a purchase, and get service when and where they want it, across touchpoints. Yet businesses are struggling to deliver well in even one channel. They are not organized to meet the changing customer needs and struggle to empower their employees and partners through enabling technology and operations. Businesses across verticals are faced with the pressure to revamp tired business processes, hierarchies, and technology road maps and innovate to meet the stream of innovation and market transformations they face.

This is a topic we are working on now. But we need your help. If you are an eBusiness leader, please help us by participating in our research through this survey. You are not alone in facing these challenges, and the more information we collect, the clearer the insights we can share back with you.

Read more

Categories:

Day Two At Forrester's Infrastructure and Operations Forum 2010

Posted by Rachel Dines on the Infrastructure & Operations Professionals Blog on March 30, 2010

Blog post info and actions

  • 5 Recommendations

Blog post body

Rachel Dines

Sorry for the delay here, folks (I know you've been waiting with bated breath for the day two roundup), so let's just get right to it!

Rob Whiteley kicked off the day with a recap and then introduced Galen Schreck, who spoke about how IT is like a sandwich... get ready for a bunch more food analogies.

Re-Building Your IT Capabilities For Future Growth
Galen Schreck, Principal Analyst, Forrester

  • Business capabilities don't change too much over time; will a pizza place need to add fighter jets?
  • IT capabilities change much faster, so do user expectations... the pizza place might need to add web based ordering, robots who deliver the pizza, etc.
  • Important: standardize on IT capabilities, not just on technologies

Steps for moving from being an average company to an agile company:

Read more

Categories:

Market Researchers Need To Embrace Knowledge Management

Posted by Reineke Reitsma on the Market Insights Professionals Blog on March 8, 2010

Blog post info and actions

Blog post body

Reineke Reitsma

In the past couple of months I've been working on a document called 'Information Management For Market Researchers', released earlier this month to our dedicated Forrester Market Research Leadership Board Members. Although I can't share all lessons learned with you yet, there are a couple of insights I'd like to bring to your attention.

The most important outcome from my interviews with market researchers and knowledge managers is that a culture of sharing creates better products and helps companies be more successful innovators. Simply said: to innovate, knowledge from various departments needs to come together, irrespective of role or rank.

Read more

Categories: