Forrester Blogs » Category: Online merchandising

Using The Web To Drive Customized Products

Posted by Brad Strothkamp on the eBusiness & Channel Strategy Professionals Blog on February 17, 2010

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Brad Strothkamp

I was recently on the Discover Card Web site when I stumbled upon their Card Builder tool. The tool goes beyond a standard product selector, which merely helps shoppers choose amongst products that already exist, as it actually allows a Web shopper to create a customized credit card on the fly. That got me thinking. The whole area of customized products is a huge opportunity for the Web, and one of which only a few firms have ventured into. A few I have found along the way include:

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Seniors are a unique segment for online customer service

Posted by Diane Clarkson on the eBusiness & Channel Strategy Professionals Blog on February 3, 2010

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Diane Clarkson

Using consumer data to challenge assumptions about how consumer segments will respond to various online customer service touch points is always interesting to me.

I’ve recently had an opportunity to the seniors (age 65+) and online customer service and found some interesting characteristics of the segment:

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Google Insights provide much needed help to improve your Web site

Posted by Brad Strothkamp on the eBusiness & Channel Strategy Professionals Blog on November 25, 2009

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Brad Strothkamp

Brad_strothkamp [Posted by Brad Strothkamp}

For years, I have been telling clients that mining search results (both internal and external) are great way to get into the mind of the shopper, understand what is on their mind, and get a better grip on the words they use when shopping for products.Google now offers a free tool to make mining search results even easier. It's called Google Insights.

Here is how you can use it:

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