Forrester Blogs › Category: NFC

Are We Headed Toward A Cashless Society?

Posted by Carlton Doty on the Customer Insights Professionals Blog on June 8, 2011

Carlton Doty

These are exciting—and challenging—times for anyone who is responsible for developing, managing, and innovating consumer products.  Why?  Because digital technology is disrupting everything—the way we communicate with each other; the way we access, store, and share information; the way we purchase and interact with the products and services we use every day; and yes—even the way in which we actually pay for those products and services.  Whether you like it or not, digital disruption is happening everywhere, it’s happening fast, and it’s accelerating.

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Mobile Payments Enter A Disruptive Phase

Posted by Thomas Husson on the Marketing Leadership Professionals Blog on March 31, 2011

Thomas Husson

A recent article in The Wall Street Journal mentioned that Google could team up with MasterCard and Citigroup to pursue a role in mobile payments; this is yet another indication that disruption is looming in the payment space.

In his keynote at 2011’s Mobile World Congress, Google CEO Eric Schmidt stated that “NFC should revolutionize electronic commerce as well as payments.”

What does Google have to do with payments? Well, it has already rolled out (quite unsuccessfully so far) Google Checkout. What’s different about this new proposal is that this is not just about payments: Google would embed Near Field Communication (NFC) technology in Android mobile devices, allowing consumers to make purchases by waving their smartphones in front of a small reader at checkout counters. So what? Well, NFC is more than just a payment technology; it brings mobile payments together with mobile marketing and loyalty programs. As with mobile devices in general, it helps bridge the digital and physical worlds.

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