On The Road Talking About Emerging And Innovative Methodologies

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Roxana Strohmenger

What do autumn’s cool breeze and changing leaves signal for market researchers (especially those who live up north)? The beginning of the fall market research conference season. This is where we move past our virtual conversations via blogs and Twitter and meet face to face to talk about what really matters to us. For me, it is all about the benefits of emerging and innovative methodologies and what place they will have in our immediate future. Looking over my conference schedule, my conference season “theme” has primarily shaped up to be all about mobile, which doesn’t surprise me. As I wrote back in July, we need to wake up and start thinking about mobile. Mobile offers us the unique opportunity to close the distance between the consumer’s experience and our assessment of that experience. As such, I firmly believe that mobile research will be one of the most critical methods we have at our disposal to help us understand the empowered consumer in this new Age of the Customer.

Where will my “mobile-themed” road show take me this conference season? Here is where I will be in the next month or two.

First, I will be speaking at CASRO’s Annual Conference in Palm Beach, October 19-21. Here, I’ll be joined by some great colleagues on a panel discussing how firms can identify which emerging methodologies to invest in and what the process entails. Mobile will definitely be highlighted here as an example of a methodology that delivers a significant ROI.

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Will BlackBerry's PlayBook Start A Tablet War In The Board Room?

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Nigel Fenwick

With today’s announcement of the PlayBook tablet PC, BlackBerry is launching a huge bid to try to retain any customers who have not yet fled to the iPhone and iPad.

Due to be released in early 2011, there is a lot for CIOs to like about the new PlayBook. BlackBerry is hoping that by making the PlayBook easy to integrate into the enterprise, and leveraging its much touted encryption security so much in the news lately, CIOs will back the PlayBook over the iPad.

Blackberry Playbook tablet PC

The PlayBook will be compatible with BlackBerry Enterprise Server and, when paired through Bluetooth to an existing BlackBerry Smartphone, will use the phone as a data transport, only temporarily caching content on the PlayBook.

Some features of the new PlayBook make it very desirable when compared to today’s iPad, such as support for Adobe Flash, Mobile AIR and HTML5; symmetric multiprocessing; built-in HD cameras front and back (think HD video-conferencing); microUSB connection and HDMI output. To control all of this the PlayBook will use a new operating system based on the QNX Neutrino microkernel architecture. What we don’t know: how long the battery will last (a big selling feature for iPads is its long battery life); and what price the PlayBook will sell for. Without seeing a PlayBook up close, it’s hard to say how these features compare to an iPad. After all, one of the most elegant things about an iPad is how it feels - you feel an almost instant connection to the device.

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Got Time For A Coffee? Come And Meet the Market Research Team In Person

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Reineke Reitsma

As you probably know by now, I really enjoy engaging with all of you through social media like this blog or via Twitter. Of course, I like doing research and writing reports, but that's very much an academic exercise. The blog and Twitter are about direct communication and instant feedback (and, in a way, instant gratification). However, these are still all virtual contacts. So, I thought I would share with you where you can find me, and my team, in the next couple of months so that you can meet us in person.

I will be speaking at Forrester’s upcoming Consumer Forum in Chicago, October 28-29, and our Marketing & Strategy Forum EMEA in London, November 18-19. The theme of Forrester’s Consumer Forum 2010 is “Unleash Your Organization To Serve Empowered Customers.” Lots of the content will be related to the new book Empowered, by Forrester analysts Josh Bernoff and Ted Schadler.

The market research track will show why the ability to understand customers’ needs and wants from several data sources is the key to supporting the organization with actionable insights. It will include the following presentations:

  • “If The Company Only Knew What The Company Knows: How The Introduction Of A Knowledge Center Can Empower Market Research Professionals,” Reineke Reitsma.
  • “Trends And Best Practices In Social Market Research,” Tamara Barber.
  • “Understand Influential Young Online Consumers: A Global Perspective,” Jacqueline Anderson.
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Twitter And My Spring 2010 Schedule

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Joseph Stanhope

I was traveling for the past couple weeks in the United Kingdom to meet with clients.  Following a set of very successful meetings I ran into a bit of trouble.  Just as I was planning to return home a volcano in Iceland erupted and brought air travel in Europe to a standing halt.  I had to spend an additional 6 days in London. I never thought I would utter that combination of words, it just goes to show that sometimes truth is stranger than fiction.

(picture credited to AP Photo/Icelandic Coast Guard)

All things considered I can't complain too much.  Obviously it is never fun to have travel plans disrupted or to be away from family longer than anticipated.  But there are far worse places to be stranded than London!  It's a wonderful city.  And I have many clients, colleagues and friends there, so I kept quite busy, and was able to work from Forrester's London office while awaiting the green light to come home.  About a dozen Forrester employees were in a similar situation, and the company did a great job of making sure we were ok and provided much needed support; I'm sure many travelers were not so fortunate.

It is interesting how the web became my constant companion as I made my best efforts to stay productive during the crisis and find my way home.  I frequented the travel websites (American Airlines, Marriott), the UK and EU air transport authorities (NATS), news sites (BBC and Sky), and most of all Twitter (#ashtag) to stay up to date on the volcano news and ensure that I had a place to sleep every night, and a seat reserved on the earliest flight home.  Turning to Twitter for real-time, crowdsourced news was a real revelation: they often scooped the big news websites; and it provided a sense of community, a lot of us were stuck in this mess together!

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If you don't go to P-Camp Silicon Valley 2010, slap yourself

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Tom Grant

Rich Mironov, organizer for the Silicon Valley Product Camp 2010, says that the pre-registration is closed at 960 people. Zounds!

The event is still open for any and all product managers and product marketers to attend. In fact, because 960 people have already registered, you definitely should attend. Last year's P-Camp was jam-packed with useful information, and it provided an unparalleled opportunity for PMs to compare notes. Attendance last year was a fraction of this year's pre-registration number, and the value of the P-Camp only increases with numbers.

Look forward to seeing you there. (And you'll have my gratitude if you vote for my afternoon presentation on the strategic role of PM.)

Opalis Was NOT Acquired By Microsoft

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Glenn O'Donnell

Glenn O'Donnell

The IT management software and operations communities have been buzzing this week about reports that Microsoft acquired IT process automation vendor Opalis Software. We have unequivocally confirmed that this rumor is incorrect. Opalis has NOT been acquired by Microsoft. It remains an independent entity, at least for now.

Opalis, based outside of Toronto, has repeatedly reported impressive revenue growth over its short history. For the past few years, it has been a desirable morsel for larger vendors seeking to add strong process automation to their portfolios. Many have expressed interest, but its success allows Opalis to command a high premium that no suitor has yet been willing to pay.

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HP Acquires Cluster File Storage Software Vendor IBRIX

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Andrew Reichman

Andrew Reichman
Today, HP announced that they will be acquiring the startup cluster file storage software firm IBRIX in a deal with few disclosed details. Congrats to HP for making another interesting acquisition in the clustered storage space, following their Feb. 2007 acquisition of Polyserve and their October 2008 acquisition of Lefthand. IBRIX makes software that allows users to cluster many nodes of storage (either industry standard servers or iSCSI/FC SAN arrays) for use in high performance global namespace file storage.  IBRIX’s customer base includes some 175 firms, generally in the high performance compute (HPC), video rendering/animation, and oil and gas exploration spaces.

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Deduplication Hits The Mainstream

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Stephanie Balaouras

Stephanie Bottom line for IT Infrastructure and Operations professionals? Your next purchase of a backup-to-disk appliance or backup software will have integrated deduplication functionality, given the slew of announcements from all the major storage players. It’s no longer just pioneering vendors Data Domain and Diligent beating the deduplication drum — it’s all the major storage vendors.

 

 

In addition, based on the direction of NetApp, you need to start thinking about how the rest of your storage environment would benefit from integrated deduplication functionality like your VMware environment (server and desktop) or end-user home directories.

 

 

NetApp plans to introduce integrated deduplication technology in its NearStore VTL some time this year. In the meantime, the company is promoting the availability of deduplication on its production FAS storage systems and touting the huge benefits of deduplication in VMware environments.

 

 

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VMware Advances DR Preparedness

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Stephanie Balaouras

Stephanie

On May 12th, 2008 VMware announced that nine storage replication vendors have tested and certified their technology with VMware’s long awaited Site Recovery Manager (SRM) offering. SRM is an important step forward in DR (DR) preparedness because it automates the process of restarting virtual machines (VM) at an alternate data center. Of course, your data and your VM configuration files must be present at the alternate site, hence the necessary integration with replication vendors. SRM not only automates the restart of VMs at an alternate data center, it can automate other aspects of DR. For example, it can shutdown other VMs before it recovers others. You can also integrate scripts for other tasks and insert checkpoints where a manual procedure is required. This is useful if you are using the redundant infrastructure at the alternate data center for other workloads such as application development and testing (a very common scenario). When you recover an application to an alternate site, especially if your redundant infrastructure supports other workloads, you have to think about how you will repurpose between secondary and production workloads.  You also have to think about the entire ecosystem, such as network and storage settings, not just simply recovering a VM.

Essentially, VMware wants you to replace manual DR runbook with the automated recovery plans in SRM. It might not completely replace your DR runbook but it can automate enough of it. So much so that DR service providers such as SunGard are productizing new service offerings based on SRM.

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IBM Buys Diligent As Its Deduplication Anchor

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Stephanie Balaouras

Stephanie On April 18th, IBM announced its intent to acquire virtual tape library (VTL) and deduplication vendor Diligent Technologies. For IBM, Diligent is a good fit. The company offers both mainframe and open systems virtual tape libraries and they are a pioneer of deduplication. However, IBM already offers a market leading mainframe VTL based on its own intellectual property and an open systems VTL based on FalconStor technology — although the open systems VTL has very limited adoption — so there is also a lot of overlap. Because Diligent is a software solution, IBM can quickly integrate Diligent with any of its storage systems and bring new VTLs to market relatively quickly. It’s very likely that IBM will in fact pursue this route so it can bring an inline deduplicating VTL to market as quickly as possible.

 

 

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