The sheer number and types of devices on which people can listen to music have expanded enormously in the past few years. How has that affected people's music consumption? Our Technographics survey data shows that the car stereo is the most popular device on which to listen to music, followed by the home stereo and the PC. About one-third of US adults regularly listen to music on a MP3 player, and 8% listen on their cell phones.
Even though music functionality on phones has been around for about six years, only iPhone owners have adopted it in a significant way. What keeps consumers from adopting new music offerings? A recent Forrester report called "Which Device Offers The Best Music Experience?" uses Forrester's Convenience Quotient (CQ) methodology to assess a sample of devices to evaluate consumer experiences. This analysis shows that every device currently available leaves consumers with a wish list of features and improvements: challenges with installation and setup, an inability to share music, a broken link between music and video, or a lack of logic in the navigation. The tradeoff for consumers is simple: They only adopt something new when the benefits are bigger than the barriers.
In the last month the din of rumor and the clamor of speculation inspired by Apple’s expected announcement this week has risen in a crescendo that is about to peak. We’re all convinced this Wednesday’s “one other thing” will be some kind of magical tablet device. We all expect it will be a big deal. And in these past weeks we’ve witnessed a parade of writers, analysts, and consumers who have all published their “wish” or even “guess” (or, in some cases, “fantasy”) lists. But we have yet to see what we think really matters: an Apple “should” list that identifies the things Apple should do to ensure that its device is successful.
The bands gaining ground include the E Street Band, Doors, Replacements, Ramones, and Beach Boys. New entries incude The Eagles, REM, and Sonic Youth.
My put-down in the original post has rallied the Dead supporters -- they are trying to move the Jerrys past the Brothers. Which reminds me of a most excellent rock and roll joke:
What did one Dead Head say to the other Dead Head when the drugs ran out? "This music sucks!"
Here's the latest ranking.
Allmans Dead E Street Band Doors Replacements Beach Boys Ramones Aerosmith The Band ZZ Top Metallica Velvet Underground Nirvana Phish REM Guns N' Roses Pearl Jam Eagles Black Crows Creedence CSN&Y Foo Fighters Fugazi Jefferson Airplane Little Feat NRBQ Rush Stooges Talking Heads Tom Petty and Heartbreakers White Stripes Wilco Sonic Youth REM Crazy Horse (Neil Young) Clutch Chili Peppers
Quickly: Give me your vote for the greatest American rock and roll band.
Content: A few years ago I went to an Aerosmith concert with two of my sons and some of my childhood friends. En-route, we argued about who was the greatest American rock and roll band.
There's rough consensus that the Brits dominate the overall list (The Who, Beatles, Stones, Zep, Cream, et. al.).But who would be at the top of the American list?
We had two rules: 1) You can't choose an individual, so that eliminates Dylan, Elvis, and arguably Jimi, and Bruce. 2) We tolerated a smattering of Canadians, so that keeps The Band and Crazy Horse in the running.