Every client (especially every government client) who says I’ll never use cloud services with highly secure data needs to hear this story. In no more sensitive a place than law enforcement is just such a value proposition playing out.
Police departments in 18 states in the US, and soon Canada, are dramatically increasing the efficiency of commercial use of highways through a disruptive SaaS solution that costs a fraction of the incumbent service and mixes well with their permitting and inspection databases.
If you drive toll roads or bridges you know the value of Drivewyze. In rush hour, you can wait 10-25 minutes to pay your toll with cash or you can sign up for an electronic toll system that lets you breeze past. Drivewyze does the same for commercial trucks and fleets but not at toll booths but weigh stations, that take much longer to get through. And in the trucking business every minute lost at a weigh station can cost thousands of dollars in lost delivery time. For law enforcement the value is even higher as any time lost inspecting a safe truck is time not spent stopping an unsafe one.
The system works by helping known-good drivers and trucks register with the weigh station wirelessly as they approach it on the highway, get an all-clear, then drive right by. Trucks send their credentials to the weigh stations using any mobile device they happen to have – iPhone, Android, Blackberry. Anything with a cellular connection will do the trick. At the weigh station, they receive the information about the driver over whatever equipment they have – aging PCs and laptops are most common. The system checks each driver and truck against long-standing databases of safety records, expired licenses, past weigh station checks and other information that would indicate an unsafe driving circumstance.
It is no surprise that a significant amount of work is being done at marketing service providers (MSPs), customer engagement agencies (CEAs), and direct and digital agencies to differentiate their organizations abilities. The vendor landscape is crowded and competitive, which creates a complex environment for marketers and customer intelligence professionals. How can they choose the best partners for their key business needs?
I am happy to have joined the Customer Insights team at Forrester Research, where I will continue the research and thinking on the CI services landscape (agencies, MSPs, CEAs, and data providers) previously covered by Fatemeh Khatibloo while she builds her research on personal identity management (PIDM).
Forrester defines CEAs as: “Agencies that focus on defining customer-oriented business strategies and mapping them to tactics and execution. CEAs help clients maximize customer profitability and optimize customer experiences by applying data and analytics to every interaction.” We believe that CEAs will not be the only type of business emerging from the MSP space. My research will focus on developing trends within the marketing services landscape, as well as studying emerging provider models. I will also support the CI team’s mission to support customer-obsessed business strategies. See our mantra here: CI’s Imperative In The Age Of The Customer: Drive Business Success.
It seems that during every major shift in the telecommunications, service provider or hosting market there is a string of moves like these as players attempt to capitalize on the change to gain greater market position. And there are plenty of investors caught up in the opportunity who are willing to lend a few bucks. In the dot.com period, through 2000s, we saw major shifts in the service provider landscape as colo/hosting giants were created such as Cable & Wireless and Equinix.
But what does this mean for infrastructure & operations professionals looking to select a hosting or Infrastructure as a Service (IaaS) cloud provider? The key is in determining if 1 + 1 actually equals anything greater than 2.