Discussing The Message In The New Selling System

Peter O'Neill

I spent some time today with Eduardo Conrado, senior vice president marketing and IT at Motorola Solutions. Eduardo is one of our guest speakers at our Sales Enablement Forum in March – in fact he is the keynote for the track which I have put together with a focus on the message within our 21st-century sales system equation. This graphic should give you a hint of what we mean:

 

If you’d like to know more, and what MMA and VPM mean, come to the Forum and find out. Eduardo and I discussed his presentation and this is our dialogue.

PETER: Eduardo. What will be your three key takeaways from your speech at the Forrester Sales Enablement Forum?

EDUARDO: When considering how to move your company from a product company to a solutions provider, reexamine your brand and what it means to you and your customers in the lens of purpose, voice, promise, and values. Through a collaborative effort with sales, you need to examine the people, process, and tools/systems you are currently utilize to address your customer’s business challenges. A dynamic mix customer messaging to sales enablement tools reinforces how you can help your customers solve their toughest challenges and can position your company as a trusted advisor and not just a product company.

PETER: How important was it to link your content to sales conversations and how did you do that?

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Wearable Computing For Enterprises Could Be Bigger Than For Consumers

JP Gownder

Wearable computing devices (like Google Glass, Jawbone Up, Nike+ FuelBand, iHealth, and Samsung Galaxy Gear, among others) have made a big splash in the consumer market. My colleague Sarah Rotman Epps’ analysis shows that Google Glass could be the next big App Platform. Fitness wearables might be a bit overhyped, but it’s nevertheless becoming common to see people sporting Nike+ FuelBand devices everywhere you go. No less a tech industry luminary than Mary Meeker recently declared wearables the next wave of computing (see slide 49).

Exciting as the consumer wearable space is becoming, I’d like you to turn your attention for a moment to an example from the enterprise space -- specifically, the Connected Law Enforcement Officer Of The Future, as posited by Motorola Solutions.

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