Mo' Data, Mo' Problems

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Clarence Villanueva

Big data is a big topic these days, with companies aggregating consumer data and contracting with third-party marketers to mine it.  However, an unforeseen problem arises around unclear data ownership. This is a problem because companies are packaging your data and selling it.

Take the following case — a client was looking to have a marketing company take its point-of-sale (POS) data to prepare email campaigns. Upon closer review of the contracts, data ownership was ambiguously defined and nested in three separate areas: the Master Services Agreement (MSA), SOW, and an addendum. When you trace the definition through the various documents, the only thing made clear on data ownership was that the campaigns resulting from the ETL (extract, transform, load) process were owned by the client. What about the POS data that was sent over to the marketing services company? 

In a conversation with a data expert at a retail-focused marketing services company, they package your POS information and sell it to other buyers, thus creating an additional revenue stream. Disturbingly, clients are unaware this is happening and don't share in any of the profits.

Here's what to do to mitigate the issue:

  1. Ask the company if it is packaging up your data and selling it. If it is, is there an opportunity for your company to collaborate? What's your company's internal position on this? Identifying intent and understanding your options will help you define the data protection or partnership language you want to think about before contract negotiations begin.
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Cisco and Citrix: Enhancing the Value of Desktop Virtualization

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Clarence Villanueva

Cisco announced today a five-year strategic alliance with Citrix in the desktop virtualization space.  As a first outcome of their new alliance, Cisco WAAS will be optimized for Citrix XenDesktop.  It’s designed to improve the end-user experience such that it has “LAN-like” performance.  This translates into the capability of a more rich Unified Communication experience—HD quality video, faster print jobs, and improved app performance.  Rather than buying several products to get this done, this is nicely packaged as one solution for virtual and physical desktops.

What does this mean for Sourcing and Vendor Management (SVM) professionals and what can you do? 

1.       If your organization isn’t looking at this, it will be forced to within your next refresh cycle.  While Desktop Virtualization has been around for years, it’s more recently been attracting enterprise customers at a very robust growth rate.  Most resellers I’ve spoken to enjoy double digit semi-annual growth rates as high as 40% in inquiries and many of them include desktop virtualization on tablets.  At this stage, most companies are still in education mode, but adoption appears to be steadily increasing.  If you’re not working on it right now, spend the time to get educated on the various flavors and the elements of the project that lead to savings for your organization.  ROI will vary from company to company due to the varying desktop environments.

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Change Your Mobility Sourcing Strategy To Support Personal Devices

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Brownlee Thomas

A growing number of workers own personal smartphones that they might want to use for work. However, IT support costs and security implications for personal mobile devices connected to the corporate network are unclear.

As a result, sourcing and vendor management (SVM) professionals need tools to improve visibility into the real costs of their firm's mobile program. Moreover, this challenge will grow as most firms expand their bring-your-own mobile programs during the next three years.

SVMs also want tools that improve transparency and accountability around mobile work apps for things like enterprise software license compliance by personal device users. Smart SVMs at firms with many or a fast growing population of mobile information workers have already studied or are studying ways to mitigate mobile cost and security risks associated with allowing employees to use personal devices like smartphones and tablets for work.

See my report, “Personal Device Momentum Will Challenge Traditional Mobile Sourcing Strategies” for a more detailed discussion about what companies are doing to address these challenges, and empower employees in new ways by offering more options on how – and where – they do their jobs.

Social? Cloud? What About Mobile?

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Stephen Mann

 

In IT service management “circles” there’s a lot of talk about Social Media (with new terms like “Social ITSM”) and Cloud (with debates such as “Is Cloud the death knoll for ITSM and ITIL?”), but what about another aspect of the changing business and IT landscape that doesn’t get enough attention – Mobile?

We all have mobile devices (and I am deliberately stressing “devices” here), I don’t know whether I am a good or bad example having travelled recently with a work laptop and BlackBerry along with personal Android and iPhone devices, and an iPad.  I know, how sad. But mobile devices, and their use and management, pose a serious challenge to I&O organizations.

My Forrester colleague Matt Brown recently blogged about “Enterprise Mobility, Competitiveness and The Future Workplace Experience”, including an interesting statistic and “WIM” (what it means):

“Enterprise Mobile Technologies: Individual employees are able to put the latest mobile devices and apps to productive business use faster than their employers can. Our data suggests the most highly mobile (and highly paid) employee segments (33% of the information workforce) already embrace these tools to make themselves more productive from work, from home, and from the road. What it means: Companies have little control over who uses these.”

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It’s Time To Reboot Your Infrastructure & Operations Strategy

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Robert Whiteley

I just spent the better part of December on the road visiting infrastructure & operations (I&O) executives at our clients. Meeting clients is always interesting, but this year was particularly interesting. Why? Because most of the executives I met were a bit panicked. That’s not to say they aren’t good at their jobs, or that they don’t understand how to overcome the day-to-day challenges they face. No, this was something different. Something unprecedented is unfolding — and it’s unfolding with frightening speed. Put simply, these I&O execs all echoed one thing: they’re ill equipped to support empowered employees.

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How iPads Enter The Workforce

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Ted Schadler

iPad has exploded onto the scene. Who could have imagined that a tablet (a category introduced in 2001) would capture the imagination of employees and IT alike? But it did, and it's kicked off an arms race for smart mobile devices. Every day, a new tablet appears: Cisco Cius, Dell Streak, Samsung Galaxy Tab, RIM PlayBook, HP Windows 7 Tablet, the list goes on. These post-PC devices will find a place in your company, but where?

We've had over 200 conversations with IT customers about iPads and other tablets since January. The interest is incredible. And IT is ahead of the curve on this one, determined not to be playing catchup as happened with employee and executive demand for iPhones. We talk to people every day who are deploying iPads in pilots or experiments.

In a new report for Forrester clients, we categorize the ways in which we see tablets entering the workplace:

  • Displace laptops. This is the classic executive and mobile professional scenario. While it will be some time before tablets replace laptops completely, iPads have proven their value in meeting rooms, on the go, and of course as personal devices. But for now, it means tablets are a third device alongside smartphones and laptops.
  • Replace clipboards and other paper. This is the scenario for a construction manager using an application by Vela Systems whocan now carry an iPad instead of a tube full of construction drawings. It also applies to clinical testing in the pharma industry, facilities inspections by quality assurance pros, and insurance brokers writing business out in the field.
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High Costs And Low Revenues... But 500+ Million Subs And Growing Fast: Welcome To The Indian Mobile Market!

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Jennifer Belissent, Ph.D.

Mature market telecom operators can learn from many of their fellow service providers in emerging markets.  Recognizing that contexts differ – and they certainly do – there is still a sharp contrast in approaches to their markets.  Ellen Daley and I just returned from India where we met with Indian telecom operators and services firms, and conducted an interactive session with telecom product and service providers – Forrester TelecomNext 2010.  Both were an opportunity for us to listen and learn as well as share our observations on the industry.  

With well over 500 million subscribers and a growth rate of more than 11% a quarter in 2009, the Indian mobile market is certainly attractive. But, Indian telecom operators face a tough competitive environment with some “circles” having upwards of a half dozen or more service providers (there are 23 telecom regions in India, known as “circles”), and the overall market packed with thirteen competitors.  ARPUs are low and shrinking, with an average of about $2/month in March 2010.  And, the price tag for 3G licenses in India added additional pain, with some vendors paying almost $3 billion in the spectrum auction.  High costs and low revenues do not make for an easy road ahead. 

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HP’s Acquisition Of Palm Is Not A Match Made In Heaven

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Michele Pelino

HP acquired Palm for $1.2 billion in cash, ending recent speculation over who would purchase the struggling handheld device manufacturer. On the surface, this acquisition appears to bolster HP’s mobility strategy with Palm’s webOS mobile operating system, carrier relationships, experienced mobility personnel, and intellectual property.  

However, if you look under the hood, this acquisition has a key flaw. HP currently offers iPAQ PDAs and handsets that use Microsoft’s Windows Mobile operating system, but these devices have had limited success among enterprise users. Will acquiring Palm put HP in a strong position against other competitive mobile operating systems vendors? Not necessarily. In Forrester’s survey of over 1,000 IT decision makers in North American and European enterprises, only 12% of firms officially support or manage Palm devices. In comparison, 70% of enterprises support BlackBerry smartphones, and 29% support Apple iPhones. Android devices, the newest entrants in the mobile OS wars, have strong momentum and are officially supported by 13% of firms.

HP did gain some important assets as part of the acquisition. Palm's carrier relationships are a plus, and HP can leverage its strong international distribution channel to expand the reach of these mobile devices on an international level. Palm’s highly skilled employees, mobile operating system R&D expertise, and intellectual property are also a benefit. In the short term, HP’s acquisition gave Palm a new lease on life, but given the intensely competitive mobile device landscape, HP’s $1.2 billion investment may not pay off in the long term.

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With 4.0, Apple Is Listening To Enterprise Concerns

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Ted Schadler

Apple yesterday announced OS 4.0, it's latest iPhone and iPad operating system. This release confirms what we believed last year: that Apple is actually listening to what enterprise IT needs from iPhones. Let's review the history:

  • July 2007. Apple launches iPhone with OS 1.0 as a consumer device without anything that companies require.
  • July 2008. Apple releases iPhone 3G with OS 2.0 and introduces Exchange support, including remote wipe, but little else that companies need. Even so, some firms allowed their employees to bring their own iPhones and get email support.
  • July 2009. Apple releases iPhone 3GS with OS 3.0 and hardware encryption and enough policy-based control to give IT professionals the ability to more comfortably support the devices, particularly in non-regulated industries. The big remaining gaps in 3.0 from our 100+ conversations with IT pros? The inability to distribute applications wirelessly, to push software and policy updates to the device, and to manage iPhones or iPads in the same way that BlackBerry Enterprise Server (or Server Express, the $0-cost version) does.
  • July 2010. Apple will release OS 4.0 that includes wireless app distribution, better data encryption, more APIs for device management, and a significicant number of enterprise features that are outlined below. For other details, check out these Forrester posts on consumer functions and on mobile advertising.

 

So what are the important new enterprise features and what do they mean?

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