Forrester Quick Take: SAP Acquires Roambi, Opens New Chapter In Mobile BI

Martha Bennett

Major conferences are often the occasion for key vendor announcements, and SAP didn’t disappoint. At the 2016 SAP Insider event on BI/Hana in Las Vegas, SAP announced the acquisition of independent mobile BI specialist Roambi’s solution portfolio and key assets. With this acquisition, SAP underlines its commitment not only to mobile and cloud but also to getting the right data into the hands of the right people at the right time. With this acquisition, SAP underlines its commitment not only to mobile and cloud but also to getting the right data into the hands of the right people at the right time. The Roambi acquisition adds the following to SAP’s mobile BI portfolio:

  • An attractive set of prebuilt visualizations for fast creation of mobile dashboards.
  • A cloud-based back end that can connect to a variety of data and BI sources.
  • The capability to create data-rich, interactive, eBook-like publications.

There are both tactical and strategic aspects to SAP’s acquisition of Roambi, which:

  • Adds attractive capabilities to SAP’s mobile BI portfolio, even for customers who may already be using BusinessObjects Mobile.
  • Provides an instant cloud option for mobile BI to customers running on-premises BI environments, but who can’t, or don’t want to, support a mobile BI solution.
  • Can be leveraged as an important building block for the mobile capabilities of SAP Cloud for Analytics.
  • Brings more than software to the SAP stable. In one fell swoop, SAP gains a team of professionals who’ve been living and breathing mobile BI for a long time.
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Mobile BI Success: Having The Right Technology Helps, But Isn't Enough

Martha Bennett

Between 2012 and 2014, mobile BI adoption shot up: Forrester survey data shows that the percentage of technology decision-makers who make some BI applications available on mobile devices has nearly quadrupled, and the percentage who state that BI is delivered exclusively via mobile devices has risen from 1% in 2012 to 7% in 2014. While this clearly demonstrates that mobile BI is gaining traction, the actual mobile BI adoption picture is rather more nuanced. Our ongoing research and client interactions show that mobile BI adopters fall into three overall groups; some organizations

  • Really ‘get’ the transformational potential of mobile BI. They are the ones who understand that mobile BI is about much more than liberating reports and dashboards from the desktop. They focus on how data can be leveraged to best effect when in the hands of the right person at the right time. If necessary, they’re prepared to change their business processes accordingly. For those companies, mobile BI is an enabler of strategic goals, and deployment is a journey, not an end in itself.
  • Make mobile BI available because it’s the right thing to do, or they’ve been asked to.  Many of these organizations are reaping considerable benefits from their mobile BI implementations, and the more far-sighted of them are working on how to move from the tactical to the strategic. Equally, many are trying to figure out where to go from here, in particular if the initial deployment doesn't show a clear benefit, let alone return on investment. 
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