Apple Extensibility And Powerful Network Effects

Michael Yamnitsky

Apple’s new "Extensibility" feature took somewhat of a backseat to a host of exciting new developer tools announced at Apple’s developer conference a week ago. I’d like to briefly highlight its importance to the enterprise. 

In short, Extensibility makes it easy for apps to talk to each other, facilitating more complex mobile workflows and easy access to data stored in personal cloud services. It will spur app developers work together to speed the advancement of what employees will be able to accomplish on mobile. 

 To elaborate, Extensibility will enable:

  • Complex inter-app workflows for mobile employees. More advanced content creation apps have been slow to develop on mobile platforms, in part due to lack of app interoperability. Think of the multiple software tools we use to pull a contract from email, sign it, and send it back on a PC. Data must similarly flow across a variety of apps to accomplish this on mobile. Apple has done little to address this, until now.
  • Access to the personal cloud in enterprise apps. Employees rely on personal cloud services like Dropbox and Evernote to manage an expanding array of digital content online. But these repositories don’t integrate with the enterprise off the bat. Extensibility can act as a router to connect personal data with the apps your employees use every day on the job. 
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India And China Will Lead Asia Pacific Enterprise Mobile Software Spending In 2014

Katyayan Gupta

Consumer mobility in India and China is flowing into enterprises. Recent Forrester survey data shows that nearly three in five IT execs and technology decision-makers in these countries — 58% in India and 57% in China — plan to increase their spending on mobile software (including applications and middleware) in 2014.

India has leapfrogged Australia/New Zealand and now leads the Asia Pacific region in terms of expected mobile software spending growth. China has made the biggest move over the past year, jumping from eighth place to second.

We believe that the high growth in mobile software spending in India and China is primarily due to:

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Mobile Mapping: Nokia Prepares For The Afterlife

Katyayan Gupta

At the recently concluded Tizen developer conference in South Korea, Nokia announced that it has licensed its maps and related functionality to the Tizen ecosystem. While no phone or tablet running the Tizen OS has yet launched, device manufacturers like Samsung, Huawei, and Fujitsu are backing it.

Mobile handset manufacturer Jolla, whose first phone ships on November 27, also announced that it has licensed HERE’s positioning services and map technology for its Sailfish OS. We expect more handset manufacturers to build devices for Tizen and Sailfish over the next 12 to 18 months, as both are open source and can run Android apps.

In my opinion, two key factors make Nokia HERE maps a tough competitor for Google and Apple:

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Indian Organizations Embrace Mobile Applications For Employee Enablement, But Must Also Target External Customers

Katyayan Gupta

From June to August 2013, Forrester invited large and medium-size organizations in India to share details about their live enterprise mobility applications. Our objective was to understand how Indian organizations are leveraging mobile applications to better connect with customers, partners, and employees. In total, we received details of 59 mobile application projects from 41 organizations with more than 500 employees in India. These organizations are spread across verticals like manufacturing, financial services, automotive, media, healthcare, professional services, telecommunications, and utilities. Our research provided some interesting findings:

  • Mobile application development is skewed toward internal, employee-facing projects. Among the projects reviewed, 59% of the enterprise mobility applications have been developed for internal employees, 23% target customers, and the remaining 18% are for business partners. Most organizations in India are first developing applications for employees, because calculating the ROI is easier and more tangible for employee-centric applications as compared with customer- or business partner -centric applications. For instance, sales force/field force automation is currently the most commonly developed mobile application by Indian organizations.
  • The majority of projects are co-owned by IT and business. 71% of the enterprise mobility application projects we covered are jointly owned by the IT team and the relevant business stakeholders. Business inputs, especially on user interface and experience, are key to ensuring adoption of mobile application post-launch.
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New iPad Air And iPad Mini Will Maintain Apple's Premium Positioning In The Increasingly Competitive Tablet Market

Thomas Husson

As it did for the iPhone 5S and 5C, Apple has tweaked its product portfolio with two new products to maintain premium positioning in an increasingly competitive tablet market. Both the iPad mini 2 (starting at $399) with Retina display and the iPad Air (starting at $499), which is thinner (43% thinner than the iPad 4), lighter, and faster (with a super-fast A7 chip) are great additions to the iPad product portfolio and come with new colors and covers. As always with Apple, expectations on systematic breakthrough hardware innovations are irrational. Apple is good at inventing new products (e.g., iPod, iPhone, or iPad) and at maximizing profitability of its product range over time through software innovations and clever marketing. Yes, at some point, the company will need to disrupt a new market once again, but today’s announcement is really about making sure it maintains the premium brand experience for the holiday season when competition is heating up — not just for tablets but also for the amazing new line of Mac products.

Competition is heating up

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Part 2: Testing Tools Market Landscape: It's all about change!

Diego Lo Giudice

What a strange summer this has been! From Boston to London to Paris to Turin, the weather has offered weekly and even daily reversals, with continuous change from sun to rain, from hot and damp to cool and crisp. I missed a nice spring season. Even today, from 35º-38º Celsius (95º-100º Fahrenheit), we just went to 22º Celsius (71º Fahrenheit) with a perfect storm! A continuous climate and sudden change is quite unusual in some of these countries. Certainly it is where the Azores Anticyclone usually dominates from mid-late June to mid-late August, offering a stable summer. How many times have you had to change plans because you discover weather is about to change!?

You might be thinking, "What does this have to do with this AD&D blog?" It’s about change! I am wondering if, in our daily lives, getting used to unexpected conditions and having to handle continuous change favors a mindset where change is just something we have to deal with and not fight. A new mindset very much needed given the change we see ahead in how we develop, test, and deploy software!

My focus in this blog is testing, although the first change we need to get used to is that we can’t talk any longer about testing in an isolated fashion! Testing is getting more and more interconnected in a continuous feedback loop with development and deployment. (See my colleague Kurt Bittner's report on continuous delivery; I could not agree more with what Kurt says there!)

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Part 1: Testing Tools Market Landscape: Agile Keeps It Alive, Vital, and Dynamic

Diego Lo Giudice

I just finished my new report on the Agile testing tools landscape. I’ll point Forrester readers to it as soon as it publishes. But there are few things that have struck me since I took over the software quality and testing research coverage at Forrester and which I would like to share with you in this preview of my findings of the testing tools landscape doc.

My research focus area was initially on software development life cycles (SDLCs) with a main focus on Agile and Lean. In fact, my main contribution in the past 12 months has been to the Forrester Agile and Lean playbook, where all my testing research has also focused. Among other reasons, I took the testing research area because testing was becoming more and more a discipline for software developers. So it all made sense for me to extend my software development research focus with testing. But I was not sure how deep testing was really going to integrate with development. My concern was that I’d have to spend too much time on the traditional testing standards, processes, and practices and little on new and more advanced development and testing practices. After 12 months, I am happy to say that it was the right bet! My published recent research shows the shift testing is making, and so does the testing tool landscape document, and here is why:

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Mobile Devs -- The 3 visual tooling changes that will make your life better in 2013

Michael Facemire

2013 is going to be an amazing year for mobile and web developers for a number of reasons, but the top one on my list today is the advance in tooling. This isn't simply a turn of the crank adding a few features/functions to the existing state of the art but instead the realization of a growing paradigm shift in how developers (experience creators, to quote my colleague Mike Gualtieri) create software. Today the majority of web and mobile apps are written by developers manually writing source code in text editors or IDEs, but tomorrow's tooling is becoming much more visual in nature. Here are the three tooling areas that excite me looking forward to 2013.

 
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Ninety Percent Of The Online Population Will Regularly Watch Online Video By 2017

Michael O'Grady

The music industry in Europe has had a traumatic time, losing more than 31% of its revenue in the past five years to piracy. Given the increasing digitalization of content in the music, video, gaming, and newspaper industries, our recently published Forrester Research Online Paid Content Forecast, 2012 To 2017 (EU-7) maps content’s evolution from an audience, payer, and revenue perspective for each of these categories and for each of seven European countries. Here are some high-level results for the four categories:

Music.With more than 35% of music revenues in Europe coming from digital, spending on physical music will soon be overtaken by its digital counterpart. Although digital music use in Europe still lags behind the US (where digital revenues exceeded physical revenues for the first time in 2012), Forrester found that more than 50% of online Europeans already listen to online music regularly.

Video.Video is the fastest-growing digital content category; we forecast that more than 90% of the online population will regularly watch online video by 2017. Online video audience penetrations will rise significantly as video on demand, pay per view, and catchup TV become mainstream. And with pay-TV penetrations in the EU-7 nations considerably lower than in the US, there’s more scope for paid online video to grow.

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Submit Your Entry For Forrester's 2012 Groundswell Awards!

Kim Celestre

Today we officially launched Forrester's 6th annual Groundswell Awards! Since I cover B2B tech social media/online community research, I am always looking for interesting examples of how B2B companies are getting exceptional results using social media. I use the B2B Groundswell Awards winners in a majority of my client presentations, reports, and webcasts, and these best practices are often a highlight. After all, Forrester's Groundswell Awards winners inspire others to set the bar higher!   

 
My colleague, Nate Elliott, provides some guidance to improve your odds of winning here. This year, we have added "mobile applications" in our B2B category. So make sure you consider your mobile programs in addition to your social media programs when you submit your entries!
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