Have you seen the movie Birdman — the one that just won the Best Picture and Best Director Oscars? It’s about a middle-aged man who was once a popular movie star but has been criticized throughout his career and how he finally achieved a breakthrough performance and found great success in a Broadway production of the play What We Talk About When We Talk About Love.
The story of Microsoft Azure is similar. Microsoft was hugely popular in the age of the PC but has sailed into troubled waters in the cloud era. But now — a year after Azure’s commercial launch in China — CIOs and EA professionals must understand how and where Azure might impact their existing MSFT technology investments to achieve business transformation. Azure is one of the leading forces driving cloud adoption in China. We attribute this to the progress that Microsoft has made by:
Expanding product offerings.Microsoft Azure now has local products in four key categories: compute, network, data, and application. Beyond basic components like virtual machines, websites, storage, and content delivery networks, Azure also has advanced features that are important for Chinese customers to address their unique challenges, including mobile services for the rapid development of mobile apps to accommodate the massive shift to mobile; a service bus for integration to eliminate information silos in the cloud; and HDInsight for big data capabilities to gain the customer insights necessary to compete with digital disruption from local Internet companies.
On Monday Microsoft officially announced the launch of two Azure Data Centers in Australia. This is big news for the many Australia-based organizations concerned about data sovereignty, as well as those who simply equate on-shore data residency with increased security and control.
Announced as part of TechEd 2014 in Sydney, Microsoft specifically called out Amazon Web Services (AWS) and Google as it’s key competition. In fact, Microsoft has gone to great lengths over the past year plus to consistently position these two companies as the only other viable longterm cloud providers. This is based on three cloud provider capabilities identified by Microsoft as critical: hyper-scale, enterprise-grade, and hybrid.
Overall it’s a good angle for Microsoft. All three players operate at hyper-scale as public cloud providers. All three also offer enterprise-grade services, (although this definition varies based on workload). Most importantly for Microsoft, neither AWS nor Google have a primary focus on enabling hybrid cloud services.
In contrast, all traditional large infrastructure vendors (Fujitsu, HP, IBM, VMware, etc.), system integrators (Dimension Data, NTT, etc.), and telco’s (Telstra) focus squarely on enterprise-grade services and hybrid cloud enablement. Rackspace, IBM and HP also have Australia-based data centers. But all these providers lack hyper-scale.