Whether it’s the growth of service providers transitioning to offer services, the emergence of Containers within Hyperconverged solutions, or the potential emergence of Google succeeding, the public cloud is set for a year of “hyper-growth”! That said we have to sort through the FUD (Fear, Uncertainty and Doubt), especially in security, to determine the appropriateness of public cloud for your organization.
Is the low hanging cloud fruit eaten?
The rush to cloud to date has clearly been within “systems of innovation,” applications geared mostly to customer engagement (so-called “systems of engagement”). Enterprises leveraging public cloud are looking to get new innovative applications and services rapidly to market. These applications have been primarily driving customer acquisition and then fostering customer loyalty. These initiatives represent just the tip of the iceberg, the real opportunity is in moving “systems of record”, or everyday work to the public cloud.
The adoption of public cloud for production workloads continues to grow. Plenty of evidence exists to support this trend, including Forrester’s Business Technographics® data. A poll of attendees on day 2 at the recent ISACA EuroCACS conference in Copenhagen identified that almost 36% of respondents are using public cloud for production workloads.
ISACA EuroCACS Polling Question
Are you using public cloud for production workload?
In a world where OS and low-level platform software is considered unfashionable, it was refreshing to see the Linux glitterati and cognoscenti descended on Boston for the last three days, 5000 strong and genuinely passionate about Linux. I spent a day there mingling with the crowds in the eshibit halls, attending some sessions and meeting with Red Hat management. Overall, the breadth of Red Hat’s offerings are overwhelming and way too much to comprehend ina single day or a handful of days, but I focused my attention on two big issues for the emerging software-defined data center – containers and the inexorable march of OpenStack.
Containers are all the rage, and Red Hat is firmly behind them, with its currently shipping RHEL Atomic release optimized to support them. The news at the Summit was the release of RHEL Atomic Enterprise, which extends the ability to execute and manage containers over a cluster as opposed to a single system. In conjunction with a tool stack such as Docker and Kubernates, this paves the way for very powerful distributed deployments that take advantage of the failure isolation and performance potential of clusters in the enterprise. While all the IP in RHEL Atomic, Docker and Kubernates are available to the community and competitors, it appears that RH has stolen at least a temporary early lead in bolstering the usability of this increasingly central virtualization abstraction for the next generation data center.
Have you seen the movie Birdman — the one that just won the Best Picture and Best Director Oscars? It’s about a middle-aged man who was once a popular movie star but has been criticized throughout his career and how he finally achieved a breakthrough performance and found great success in a Broadway production of the play What We Talk About When We Talk About Love.
The story of Microsoft Azure is similar. Microsoft was hugely popular in the age of the PC but has sailed into troubled waters in the cloud era. But now — a year after Azure’s commercial launch in China — CIOs and EA professionals must understand how and where Azure might impact their existing MSFT technology investments to achieve business transformation. Azure is one of the leading forces driving cloud adoption in China. We attribute this to the progress that Microsoft has made by:
Expanding product offerings.Microsoft Azure now has local products in four key categories: compute, network, data, and application. Beyond basic components like virtual machines, websites, storage, and content delivery networks, Azure also has advanced features that are important for Chinese customers to address their unique challenges, including mobile services for the rapid development of mobile apps to accommodate the massive shift to mobile; a service bus for integration to eliminate information silos in the cloud; and HDInsight for big data capabilities to gain the customer insights necessary to compete with digital disruption from local Internet companies.
On Monday Microsoft officially announced the launch of two Azure Data Centers in Australia. This is big news for the many Australia-based organizations concerned about data sovereignty, as well as those who simply equate on-shore data residency with increased security and control.
Announced as part of TechEd 2014 in Sydney, Microsoft specifically called out Amazon Web Services (AWS) and Google as it’s key competition. In fact, Microsoft has gone to great lengths over the past year plus to consistently position these two companies as the only other viable longterm cloud providers. This is based on three cloud provider capabilities identified by Microsoft as critical: hyper-scale, enterprise-grade, and hybrid.
Overall it’s a good angle for Microsoft. All three players operate at hyper-scale as public cloud providers. All three also offer enterprise-grade services, (although this definition varies based on workload). Most importantly for Microsoft, neither AWS nor Google have a primary focus on enabling hybrid cloud services.
In contrast, all traditional large infrastructure vendors (Fujitsu, HP, IBM, VMware, etc.), system integrators (Dimension Data, NTT, etc.), and telco’s (Telstra) focus squarely on enterprise-grade services and hybrid cloud enablement. Rackspace, IBM and HP also have Australia-based data centers. But all these providers lack hyper-scale.