Microsoft’s Windows 10 & HoloLens Will Return Microsoft To Innovation Leadership; Challenge Will Be Drawing New Mobile Customers

Frank Gillett

Microsoft’s event, Windows 10: The Next Chapter, showcased an impressive vision and plan for: 1) transforming Windows, including free upgrades; 2) gaining relevance in mobile; 3) launching a new computing experience with HoloLens; and 4) reinventing group collaboration with Surface Hub.

Based on what we saw today and on background conversations, Forrester believes that Microsoft’s Windows 10 will persuade enterprises and consumers to upgrade from Windows 7 (something Windows 8 didn’t do) and be an easy upgrade from Windows 8. Getting the world’s 1.5 billion Windows PCs on this new software platform will re-establish Microsoft’s dominance in personal computing with a mobile extension.

The technology advances in Windows 10 include a single and integrated experience across PCs and tablets with a single platform and app store; continuous software improvements, and big security improvements, and a new set of enterprise features. (Forrester clients can get our enterprise perspective in our new report, ‘Microsoft Gets Its Flagship OS Back On Track With Windows 10.) Windows 10 even brings together Windows and Xbox -- giving gamers and game developers access to Xbox experiences on the PC.

HoloLens Is A Powerful New Technology To Deliver Mixed Reality Experiences

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Episode Three Of The China Cloud War: The Rise Of AWS And Azure’s Critical Moment

Charlie Dai

The cloud market in China is changing fast. The official launch of the commercial operations of Microsoft Azure (Azure) earlier this year started a new chapter (as detailed in my March blog post), while last weekend’s Amazon Web Services (AWS) summit was held in China for the first time and announced the third episode of this war. AWS is speeding up building its ecosystem and starting to challenge both Microsoft’s early-mover advantage and the market share of other global and local players.

To help CIOs and enterprise architects set up their hybrid cloud strategy in the region, we’ve put together a brief comparison of the Azure and AWS offerings and ecosystems in China:

  • Operations.Microsoft made Azure available for preview in China on June 6, 2013 and announced its commercial launch on March 25, 2014, stating that it would be operated by 21ViaNet and have a service-level agreement (SLA) of 99.95%. It has two dedicated data centers in Beijing and Shanghai. AWS announced the availability of its “Beijing region” in China on December 18, 2013, but it still hasn’t announced its official commercial launch, other than a partnership with Cloud Valley. Currently, AWS has only one data center in Ningxia province.
  • Offerings.Azure offerings cover services for compute (VM, websites, cloud services, etc.); data (storage, SQL database, HDInsight, backup, etc.); applications (service bus, Active Directory, CDN, media services, notification services, etc.); and networking (virtual network, Traffic Manager, etc.). Azure also provides other solutions, such as infrastructure services, data management, and application development and deployment.
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The Cloud Foundry Foundation: The Key Driver Of A Breakthrough In PaaS Adoption

Charlie Dai

The rise of the DevOps role in the enterprise and the increasing requirements of agility beyond infrastructure and applications make the platform-as-a-service (PaaS) market one to watch for both CIOs and enterprise architecture professionals. On December 9, the membership of Cloud Foundry, a major PaaS open source project, announced the formation of the Cloud Foundry Foundation.

In my view, this is as important as the establishment of OpenStack foundation in 2012, which was a game-changing move for the cloud industry. Here’s why:

  • PaaS is becoming an important alternative to middleware stacks. Forrester defines PaaS as a complete application platform for multitenant cloud environments that includes development tools, runtime, and administration and management tools and services. (See our Forrester Wave evaluation for more detail on the space and its vendors.) In the cloud era, it’s a transformational alternative to established middleware stacks for the development, deployment, and administration of custom applications in a modern application platform, serving as a strategic layer between infrastructure-as-a-service (IaaS) and software-as-a-service (SaaS) with innovative tools.
  • Cloud Foundry is one major open source PaaS software. Cloud Foundry as a technology was designed and architected by Derek Collison and built in the Ruby and Go programming languages by Derek and Vadim Spivak (wiki is wrong!). VMware released it as open source in 2011 after Derek joined the company. Early adopters of Cloud Foundry include large multinationals like Verizon, SAP, NTT, and SAS, as well as Chinese Internet giants like Baidu.
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Cloud Technologies Will Power The Most Successful Businesses In 2015

Dave Bartoletti

What's ahead for cloud computing in 2015? Check out our report for Forrester's take on the most important trends in cloud computing and what you should do about them. In 2014, cloud entered the formal IT portfolio, and technology managers stopped treating cloud as competition. In 2015, cloud technologies will mature into the driving force powering the most successful companies. Cloud enables unparalleled levels of sustained innovation. Companies that harness its power will win, serve and retain customers better than their competitors -- in less time and for less money -- if they take advantage of all the cloud has to offer. But where should you start?

Cloud computing isn't limited to a single technology, service, provider, or deployment model. Our cloud team, including James Staten, Lauren Nelson, Liz Herbert, William Martorelli, and Henry Baltazar, has gathered the most important 2015 trends in public cloud platforms, cloud management, application design, security, service provider strategies, SaaS, private and hybrid cloud. In our ten-prediction report, we describe the current state of the art in cloud, what will happen in 2015, and how you should respond. This report helps you focus on the most important trends first.

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Mobile Development: The 2015 Crystal Ball

Michael Facemire

Mobile developers change people's lives every single day -- they create innovative experiences, reshape how we spend our time, and give us continual access to Facebook and Twitter (the latter being especially important to the author!). The pace at which these new experiences are delivered continues to amaze, yet continues to speed up. As a recovering enterprise mobile developer myself, I'm always tracking the new tools and technologies that developers are using to maintain this pace and provide new innovation. With that in mind, we've published a report on the mobile development predictions for 2015; the changes that will allow developers to continue to produce amazing innovation at a continually faster rate. We've highlighted 8 in the report, but the ones that are especially exciting to me are:

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Microsoft’s Cleans Its Windows Licensing To Reveal The Path To BYOD

Duncan Jones

Today’s announcement by Microsoft of a per-user subscription licensing (USL) option for Windows is significant, and good, news for its customers. I’ve been telling Microsoft product managers for years to phase out their obsolete per-device licensing models, and this is a major step in that direction. it marks a major change in Microsoft’s attitude to bring-your-own-device (BYOD) programs involving non-Windows devices such as Apple Macs and Android tablets.

Source: Microsoft

Previously Microsoft tried to discourage customers from using virtual desktop infrastructure (VDI) on top of rival operating systems by applying complex licensing rules involving various TLAs such as RUR, VDA and CSL (which I’m not going to explain here, because they are, thankfully, no longer needed). The USL is far simpler - clear Windows licensing replacing translucent frosted glass, so to speak.

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Microsoft And Dell Change The Private/Hybrid Cloud Game With On-Premise Azure

Richard Fichera

What was announced?

On October 20 at TechEd, Microsoft quietly slipped in what looks like a potential game-changing announcement in the private/hybrid cloud world when they rolled out Microsoft Cloud Platform System (CPS), an integrated hardware/software system that combines an Azure-consistent on premise cloud with an optimized hardware stack from Dell.

Why does it matter?

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Windows Server 2003 – A Very Unglamorous But Really Important Problem, Waiting To Bite

Richard Fichera

Very much in the shadows of all the press coverage and hysteria attendant on emerging cloud architectures and customer-facing systems of engagement are the nitty-gritty operational details that lurk like monsters in the swamp of legacy infrastructure, and some of them have teeth. And sometimes these teeth can really take a bite out of the posterior of an unprepared organization.

One of those toothy animals that I&O groups are increasingly encountering in their landscapes is the problem of what to do with Windows Server 2003 (WS2003). It turns out there are still approximately 11 million WS2003 systems running today, with another 10+ million instances running as VM guests. Overall, possibly more than 22 million OS images and a ton of hardware that will need replacing and upgrading. And increasing numbers of organizations have finally begun to take seriously the fact that Microsoft is really going to end support and updates as of July 2015.

Based on the conversations I have been having with our clients, the typical I&O group that is now scrambling to come up with a plan has not been willfully negligent, nor are they stupid. Usually WS2003 servers are legacy servers, quietly running some mature piece of code, often in satellite locations or in the shops of acquired companies. The workloads are a mix of ISV and bespoke code, but it is often a LOB-specific application, with the run-of-the-mill collaboration, infrastructure servers and, etc. having long since migrated to newer platforms. A surprising number of clients have told me that they have identified the servers, but not always the applications or the business owners – often a complex task for an old resource in a large company.

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Digging For Interactive Entertainment With Minecraft

James McQuivey

Yesterday Microsoft announced it would acquire Mojang along with its massive Minecraft gaming franchise for $2.5 billion. By now we've all seen the coverage, including the gratuitous interviews with middle-schoolers about whether Microsoft is "cool" enough to own Minecraft. By and large, we think this is a good acquisition for Microsoft, and we said as much in our Quick Take, just published this afternoon, summarizing the acquisition, its benefits, and its challenges for Forrester clients. Go to the report to read the client-only details of our analysis: "Quick Take: Microsoft Mines Minecraft for the Future of Interactive Entertainment." As we explain in the report, there are specific challenges Microsoft will face that will determine whether this ends up being a sensible acquisition or a sensational one. 

Beyond the detailed analysis of the report, it's worth exploring the long-term question of what that sensational outcome would look like. The difference turns on the question of whether Microsoft is ready to invest in the future of digital interactive entertainment. This is a subtle point that has been missed in most analysis of the acquisition. Most people insist on covering the purchase as a gaming industry event. Microsoft, the owner of the Xbox, buys Minecraft, a huge gaming franchise. But that low-level analysis misses a bigger picture that I sincerely hope Microsoft is actively aware of.

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Agility Must Be At The Core Of Your Customer Experience Ecosystem

TJ Keitt

This past June, my colleague Rick Parrish alerted customer experience (CX) professionals to a dire problem: Their networks of customers, partners and employees that affect customer experiences are fundamentally broken. Rick’s diagnosis reveals numerous organizational, cultural, and and partnership issues across businesses’ sprawling CX ecosystems. I admit it — this description makes the challenge of fixing these problems sound daunting. So where do you start?

The problems Rick identified in CX ecosystems seem to be the result of ossified organizations, cultures, and business relationships. This means CX leaders must drive new levels of responsiveness and creativity into their ecosystems. And the way you drive these attributes into your ecosystems is to seize on the concept of business agility. My colleague Craig Le Clair outlined 10 dimensions of business agility that provide the market, organizational, and process frameworks necessary to embrace market and operational changes as a matter of routine. This is merely setting the strategy, though; executing it requires a marriage between the business and technology strategies.

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