Use The Cloud For Success Down Under

James Staten

Pop Quiz: If your company has conquered North America and Western Europe and is now looking for the next big market, where should you go? The no-thinking, because it’s obvious, answer is of course China. But if you want low cost of entry and a rapid return on investment you might want to aim a bit further South - to Australia.

While it isn’t as big a market as China (or even India) and may have a higher cost of living, which can make establishing a beachhead there expensive, Australia has significant enough similarities to the western world — a well-educated populace, a high income citizenship and desire for new technologies and innovations — to make success here far easier. And if you are doing ROI calculations around this decision, it has a key advantage over its Asian peers: higher acceptance of cloud services. 

How does greater cloud-readiness translate into higher ROI? Because your company can leverage cloud-based services to reach and serve Australian customers faster, cheaper, and with a better economic model that maximizes the profitability of crossing shores. And in our latest Forrester report, we show you how Australian companies are using the cloud and achieving success through this activity.

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Top 10 Cloud Challenges Facing Media & Entertainment

James Staten

 

With video rapidly becoming the dominant content type on enterprise networks the issues being faced in the media market foreshadow the coming challenges for the rest of the market. And use of the cloud was very much in focus at the 2014 National Association of Broadcasters conference held in Las Vegas in the second week of April.

Most industries need a push to move aggressively into the cloud  -- and the media & entertainment market was no different. The initial push came from the threat of disruption by over the top (OTT) distributors, like NetFlix, who were primarily leveraging the cloud. “[We] aren’t going to be cold-cocked like music was,” said Roy Sekoff, president and co-creator of, HuffPost Live. As a result, video production houses, news organizations and television and motion picture studios are being the most aggressive. Now an upcoming shift to Ultra HD presents a new series of challenges including file sizes, bandwidth limitations, and new complexities for workflows, visual effects and interactivity.  

Here we present ten issues the media industry faces as it more broadly embraces the cloud, as observed first-hand at NABShow 2014. These ten issues show how going cloud changes how you think (planning), act (workflow), and engage (distribute). For Forrester clients there is a new companion report to this blog detailing what the industry is doing to address these challenges and how you can follow suit:

Change how you think: Strategy and planning

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