Innovative Ways To Gather Consumer Insight In A 3D World

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

Last week I co-hosted a session at Forrester's Consumer Forum on innovative research. John Kearon, CEO of Brainjuicer, lead a discussion with panel members Sion Agami from Procter and Gamble, Jan Angel from Altria and Bob Pankauskas from Allstate.

These three market researchers shared how introducing innovations to the research mix lead to additional insights and increased commitment from senior management. But it's not always easy. Some best practices they've shared with the audience:

Read more

Categories:

The Future Of Research: Building A 3-Dimensional View Of The Customer

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

For a new report I'm writing I'm looking into knowledge management and what this means for Market Research. Currently, in most market research department each survey is a standalone project and it's close to non-existent that results are analyzed across surveys or data sources for gathering insights and trends. On the other side of the house there are colleagues analyzing web statistics, DM and email marketing data, brand trackers, and CRM outcomes.

However, this set-up will no longer be acceptable in the future. Consumers connect with companies through different channels and leave their feedback about the company in different places. They expect companies to understand that and they dont want to be asked about things they already shared.

Read more

Forrester Consumer Forum: Forecasts And Consumer Trends Presentations

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

My colleagues and I are busy preparing our Forrester’s Consumer Forum presentations. I'd like to invite you to two Technographics Theatre presentations that give more insight into Forrester’s data capabilities. My team members Andrew and Vikram will share highlights from our global benchmark survey data, as well as our forecast data, examining technology-driven trends in consumer behavior.

Read more

Categories:

Understanding Your Colleagues Technology Uptake: Workplace Technographics

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

If you are in the office when reading this blog post, please take a moment to look around to your colleagues and register what they're doing. Are they on the phone? Using their BlackBerry's? Do they have an iPhone on their desk? Are they using the PC? What for?

To understand better how employees perceive and use technology Forrester recently launched a product called Workforce Technographics(R). We surveyed 2,000 people in the US with jobs in which they use a computer covering topics like how much time they spend with their computers and phones, which applications they use daily or even hourly, what applications they find indispensable, who they work with, and much more.

Read more

Categories:

Netpromoter Scores In An International Context - Treat With Caution

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

Yesterday I was in a meeting and suddenly the Netpromoter score passed by - after being buried for a while.

I have to confess that I have a somewhat troubled relationship with the Netpromoter score, it hasn't been treating me very well over the past couple of years. There was a time where Netpromoter scores were very important to me as they partly defined the success of the product I was managing and my scores weren't up to par with the rest of the organization. Was I really doing something wrong or was there another reason why the scores were lower? 

Read more

Categories:

ESOMAR Global Market Research Report - Slowdown in Market Research Revenues Confirmed

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

Esomar published their annual global market research report and it shows that 10 of the top 25 market research markets show a decline in revenues. Some highlights:

Read more

Categories:

Welcome to Forrester's Consumer Market Research Professional blog

Reineke Reitsma

Reineke Reitsma [Posted by Reineke Reitsma]

We are very excited about the launch of the CMR blog, and are looking forward to engage in a conversation with you on topics that are close to our hearts. The blog will have multiple contributors, and I’d like to introduce the four key contributors to you:

Corina Matiesanu, Director, Data Operations and Insights, will publish on topics related to market research best practices and global consumer insights

Jackie Anderson, Consumer Insights Analyst, will publish on topics related to consumer behavior, social media, market research best practices, and customer segmentation.

Read more

Categories: