You can't bring up semantics without someone inserting an apology for the geekiness of the discussion. If you're a data person like me, geek away! But for everyone else, it's a topic best left alone. Well, like every geek, the semantic geeks now have their day — and may just rule the data world.
It begins with a seemingly innocent set of questions:
"Is there a better way to master my data?"
"Is there a better way to understand the data I have?"
"Is there a better way to bring data and content together?"
"Is there a better way to personalize data and insight to be relevant?"
Semantics discussions today are born out of the data chaos that our traditional data management and governance capabilities are struggling under. They're born out of the fact that even with the best big data technology and analytics being adopted, business stakeholder satisfaction with analytics has decreased by 21% from 2014 to 2015, according to Forrester's Global Business Technographics® Data And Analytics Survey, 2015. Innovative data architects and vendors realize that semantics is the key to bringing context and meaning to our information so we can extract those much-needed business insights, at scale, and more importantly, personalized.
What’s taken artificial intelligence (AI) so long? We invented AI capabilities like first-order logical reasoning, natural-language processing, speech/voice/vision recognition, neural networks, machine-learning algorithms, and expert systems more than 30 years ago, but aside from a few marginal applications in business systems, AI hasn’t made much of a difference. The business doesn’t understand how or why it could make a difference; it thinks we can program anything, which is almost true. But there’s one thing we fail at programming: our own brain — we simply don’t know how it works.
What’s changed now? While some AI research still tries to simulate our brain or certain regions of it — and is frankly unlikely to deliver concrete results anytime soon — most of it now leverages a less human, but more effective, approach revolving around machine learning and smart integration with other AI capabilities.
What is machine learning? Simply put, sophisticated software algorithms that learn to do something on their own by repeated training using big data. In fact, big data is what’s making the difference in machine learning, along with great improvements in many of the above AI disciplines (see the AI market overview that I coauthored with Mike Gualtieri and Michele Goetz on why AI is better and consumable today). As a result, AI is undergoing a renaissance, developing new “cognitive” capabilities to help in our daily lives.
It looks like the beginning of a new technology hype for artificial intelligence (AI). The media has started flooding the news with product announcements, acquisitions, and investments. The story is how AI is capturing the attention of tech firm and investor giants such as Google, Microsoft, IBM. Add to that the release of the movie ‘Her’, about a man falling for his virtual assistant modeled after Apple’s Siri (think they got the idea from Big Bang Theory when Raj falls in love with Siri), and you know we have begun the journey of geek-dom going mainstream and cool. The buzz words are great too: cognitive computing, deep learning, AI2.
For those who started their careers in AI and left in disillusionment (Andrew Ng confessed to this, yet jumped back in) or data scientists today, the consensus is often that artificial intelligence is just a new fancy marketing term for good old predictive analytics. They point to the reality of Apple’s Siri to listen and respond to requests as adequate but more often frustrating. Or, IBM Watson’s win on Jeopardy as data loading and brute force programming. Their perspective, real value is the pragmatic logic of the predictive analytics we have.
But, is this fair? No.
First, let’s set aside what you heard about financial puts and takes. Don’t try to decipher the geek speak of what new AI is compared to old AI. Let’s talk about what is on the horizon that will impact your business.
New AI breaks the current rule that machines must be better than humans: they must be smarter, faster analysts, or they manufacturing things better and cheaper.