Posted by Martin Gill on the eBusiness & Channel Strategy Professionals Blog on January 12, 2012
Yesterday the European Commission outlined its ambition to create a “genuine Digital Single Market” by 2015. You can read the whole text here if you have some time to kill . . .
It has the bold aim of “doubling the shares of the internet economy in European GDP and of online sales in European retail by 2015.”
Bold? Not half!
Like many EU documents of this sort, it’s big on ambition but frustratingly light on the “how.” In short, the document outlines 5 key blockers to cross-border growth in the EU, as follows:
· The supply of legal, cross-border online services is still inadequate.
· There is not enough information for online service operators or protection for internet users.
· Payment and delivery systems are still inadequate.
· There are too many cases of abuse and disputes that are difficult to settle.
· Insufficient use is made of high-speed communication networks and hi-tech solutions.