Are You Ready To Master The Customer Data Flow?

Nigel Fenwick

If you read my last research report and previous blog post, you’ll know that I’m working with Luca Paderni on a series of research reports examining the IT and marketing relationship. In particular, we’re examining what IT and marketing are doing to master the customer data flow (see Figure 1).

 IT and marketing must collaborate to master the customer data flow

At the upcoming CIO and CMO forum, Luca and I will be presenting a keynote examining the readiness of IT and marketing teams in today’s organizations to master the customer data flow. The really cool thing is that you can help shape the outcome by participating in a very short survey we are conducting in conjunction with Forbes. The survey asks a number of questions around the interaction between IT and marketing and can be answered by either IT or marketing professionals.

Don’t put it off, please take the survey now,  share this post, and receive a complimentary copy of the summary results.

If you are a CIO or CMO of a $1 billion+ organization, please also consider participating in our ongoing research by contacting our research associate Lauren Blackburn at +1 617.613.6500.